Tag Archives: Remix Videos
Today in Madonna History: February 8, 2012
On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:
It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”
A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.
Below are some of the astounding numbers that add up for Madonna this past week.
MADONNA BY THE NUMBERS:
- 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
- 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
- 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
- 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
- 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
- 47.1 Million – Households saw Madonna’s Super Bowl Performance
- #6 – Trending at No. 6 on European Airplay Charts
- #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
- 2500 – Spins in less than 48 hours at Top 40 radio
- 25 – Give Me All Your Luvin’ single’s chart debut
- 51 – Global Tour Dates Announced by Live Nation
- 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’
Today in Madonna History: January 20, 2001
Today in Madonna History: January 7, 1998
On January 7 1998, filming began for Madonna’s Frozen music video in the California desert with director Chris Cunningham.
Cunningham recalled the initial concept for the video in his book, Directors Label:
“The original treatment was, like, massive piles of bodies in the desert. All these figurative sculptures made up of bodies that were all multiple Madonnas. They were all going to split and break up and change into ravens and then change into dogs. Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes.”
Today in Madonna History: January 6, 1996
Today in Madonna History: December 12, 1986
On December 12 1986, Open Your Heart was released in North America as the fourth single from True Blue. The song was written by Madonna, Gardner Cole & Peter Rafelson and produced by Madonna & Patrick Leonard.
The single’s worldwide b-side, White Heat, an album track from True Blue, developed a relatively high profile due to its inclusion as the flip-side to two of Madonna’s #1 hits–the aforementioned Open Your Heart and 1987’s Who’s That Girl, released only six months apart. Gaining further exposure as a set-list staple during the Who’s That Girl Tour, the live performance of White Heat foreshadowed some of the dramatic elements that Madonna would expand upon in future tours.
White Heat’s original submission for copyright was registered to Madonna & Leonard under the working title Get Up, Stand Tall with a 1985 date of creation. Notes from the registration on file also list the title Dangerous–but it is likely just another working title that was being considered rather than a separate recording. White Heat is thought to have been among the earliest songwriting collaborations between Madonna & Leonard to be completed, coming shortly after their first composition, Love Makes The World Go Round, surfaced during Live Aid in the summer of 1985. The sequence of the registration numbers for the two songs suggests that they may they have been completed within a month or two of each other. Madonna’s version of Open Your Heart (which she revised from the Cole/Rafelson demo) is also thought to have been recorded with Leonard during the same time period.
The liner notes of True Blue dedicated White Heat to actor James Cagney, who in 1949 played ruthless, deranged gang leader Arthur “Cody” Jarrett in the Warner Brothers film, White Heat. Several clips of Cagney’s dialogue from the original motion picture were used in the song for dramatic effect.


















