Today in Madonna History: July 17, 1993

On July 17 1993, Rain was released as a single in North America. It was the fourth and final North American single from the Erotica album.

Following a cool reception to Madonna’s previous North American single – the bleak-but-beautiful Bad Girl Rain was given a glossy makeover by French record producer Daniel Abraham (who had recently completed a similar assignment with the video remix of Fever) to help ensure that it would receive a warmer welcome from radio programmers. The U.S. promotional CD that was serviced to radio by Maverick/Warner offered the choice between the sweetened “Radio Remix” (in full-length and edited form) or an edited album version, the latter of which was fittingly used in the song’s gorgeous music video.

As her label had correctly predicted, radio indeed favored the lighter, smoother sound of the “Radio Remix” over the darker, more experimental (and in our opinion, more interesting) production featured on the album edit.

While not an all-out smash hit, Rain was the first single from the Erotica album to impact Billboard’s Hot AC chart, where it reached the Top 10, and it is generally viewed as an initial recovery step following the backlash Madonna had faced in the wake of the Sex book.

rain lyrics 550

Written and produced by Madonna & Shep Pettibone (unlike the majority of the tracks from Erotica, Tony Shimkin has not been added as co-writer, according to the Warner-Chappel publishing database), Rain was one of the earliest songs conceived during the Erotica album sessions. It appears as the first track on a two-cassette collection of demos from the album sessions submitted to the U.S. Library Of Congress for copyright registration.

The infamously sought-after set is often referred to by fans as The Rain Tapes because of the song’s prominent placement in its sequencing and also due to the likely unintentional visual prominence of the song’s title in the handwritten sleeve notes that accompanied the tapes.

Shep Pettibone created the song’s interesting use of panning percussion by digitally cutting and splicing samples of percussion breaks from an extended version of Scritti Politti’s 1985 hit, Perfect Way (he was not involved with the creation of the Perfect Way remix). Although no sample credit was given on the album, in light of the royalties Scritti Politti would have earned for having been included on Madonna’s Who’s That Girl soundtrack, perhaps she figured that they owed her one.

Rain US Cassette Maxi Single Inner Sleeve

The Rain maxi-single was perhaps most notable for its inclusion of a non-album track, Up Down Suite, which was for all intents and purposes a dub remix of album outtake, Goodbye To Innocence (which remained unreleased at the time, aside from some vocal samples used in a promo-only remix of Fever). A new remix (featuring Everlast) of the Erotica album track, Waiting, was also included on the North American maxi-single, while its album version served as the single’s North American b-side.

With its poetically poignant and emotionally charged lyrics, percussive urgency and one of Madonna’s most ambitious uses of layered self-harmonization (not to mention it being accompanied by one of the most beautiful music videos ever created), it isn’t difficult to understand why Rain remains an enduring fan favorite.

“It’s strange
I feel like I’ve known you before
And I want to understand you
More and more and more
When I’m with you
I feel like a magical child
Everything strange
Everything wild

Waiting is the hardest thing
I tell myself that if I believe in you
In the dream of you
With all my heart and all my soul
That by sheer force of will
I will raise you from the ground
And without a sound you’ll appear
And surrender to me, to love”

Today In Madonna History: July 15, 1995

On July 15 1995, Madonna’s Human Nature single peaked at #46 on the Billboard Hot 100 in the U.S.

Human Nature was written and produced by Madonna and Dave Hall, with its bass and percussion parts sampled from the track What You Need by Main Source.

The North American Human Nature single was backed with the album version of Sanctuary, which was produced by Madonna & Dallas Austin with additional remixing by Nellee Hooper.

Sanctuary was originally written by Anne Preven and Scott Cutler of the short-lived 90’s band, Ednaswap, best known for Nathalie Imbruglia’s cover of their original song, Torn. Madonna was passed a demo tape of Sanctuary by a friend of Preven and Cutler, who heard an early version of it and thought “Madonna would love this song!” Madonna’s version came out before Ednaswap had even signed a record deal, and the song deviated significantly from the demo. Preven originally thought Madonna had ruined the song, going so far as meeting with Madonna to plead for changes. However, upon hearing the song as part of the whole album, Preven had a change of heart and “understood what [Madonna] was going for.”

The most significant change was Austin and Madonna’s interpolation of Sanctuary with an instrumental demo Austin had created which centers around a looped sample from Herbie Hancock’s Watermelon Man (the funk-based arrangement from his 1973 album, Head Hunters). Madonna also provided additional lyrical and melodic contributions.

While Austin’s instrumental demo that was worked in to Sanctuary later leaked to the internet, Ednaswap did not release their own version of the song and their original demo recording has yet to surface online.

 

Today in Madonna History: June 30, 1997

On June 30 1997, Madonna began recording sessions for what would become her Ray Of Light album at Larrabee North Recording Studios, Universal City, Los Angeles.

Madonna had already spent several months writing songs and producing demos with Patrick Leonard, Rick Nowels and Babyface (although none of the Babyface material would make the final cut) by the time she entered the studio with co-producers William Orbit and Marius De Vries. Leonard would return to the project to assist with arrangements, earning him a co-producer’s credit on four of the album’s tracks. Madonna would add lyrics and melody to at least a half-dozen previously composed Orbit demos during these sessions as well, with six of their songs making the final cut.

One song that came very close to being included on the album, Has To Be, was dropped due to Madonna’s desire to limit the number of songs on the album to lucky number thirteen. In a final toss-up between Has To Be and To Have And Not To Hold, the former was nixed in favor of the latter. Has To Be would fortunately make it to the ears of fans, however, due to its inclusion as a bonus track on the Japanese edition of the Ray Of Light album, and as the international b-side to the Ray Of Light single.

Has To Be was born as a collaboration between Madonna and Patrick Leonard. Recently surfaced demos from their writing session include two early versions of the song – the first is a piano-based arrangement in a similar style to the previous Madonna/Leonard collaboration, Something To Remember, while the second demo is an experimental synth-based reworking.

After entering the studio with William Orbit, Madonna adapted Has To Be to one of Orbit’s previously composed electronic soundscapes. Although the original Orbit instrumental piece with celestial voices has never been commercially released, it had previously aired on Orbit’s weekly radio series, Stereo Odyssey, on California’s KCRW prior to his involvement with Madonna. A sound file of the original instrumental that has circulated among fans is a recording from one of these broadcasts.

Although the released version of Has To Be is substantially different from the early Leonard demos, enough elements from its original melody lines (which were based on Leonard’s piano phrases) were carried over to warrant a three-way publishing split between Madonna/Orbit/Leonard for its official release.

Despite its relative obscurity, in fan circles Has To Be often ranks among her most beloved ballads.

Today in Madonna History: June 29, 1998

Ray of Light Canadian CD Single cover insert back Ray of Light Canadian CD Single tray insertRay of Light Canadian CD Single disc

On June 29 1998, Madonna’s Ray of Light single peaked at #3 on RPM’s Top 100 Canadian Singles chart.

As with all the Canadian singles from the Ray of Light album, the title track was issued by Warner Music Canada as a 2-track CD single and as a CD maxi-single. In the U.S., the album’s CD singles were issued in cardboard sleeves with “draw pack” trays and the CD maxi-singles in “FLP digipak” cases, while in Canada the two configurations for each of the album’s four domestic singles were packaged in standard CD jewel cases with printed inserts.

Today in Madonna History: June 27, 2015

On June 27 2015, Bitch I’m Madonna earned Top Breakout and Most Added track on Billboard’s Hot Dance Club Play chart in the U.S.

Today in Madonna History: June 23, 1998

Ray Of Light Video Single_cover 550 Ray Of Light Video Single_back cover 550 Ray Of Light Video Single_tape 550 Ray Of Light Video Single_card insert

On June 23 1998, the music video for Ray of Light was released by Warner Reprise Video as a limited edition video single of 40,000 VHS copies. It sold 7,381 copies within its first month of release, becoming one of the best-selling video singles of the Nielsen SoundScan era. Madonna’s previous video single release, Justify My Love, which predated SoundScan, was certified quadruple-Platinum by the RIAA (for shipment of over 200,000 copies).

The reason behind Ray of Light being issued as a video single were twofold. Madonna was very pleased with the outcome of her first collaboration with director Jonas Åkerlund and her record company felt that there would be enough interest to warrant its commercial release. Secondly, Warner’s marketing team correctly sensed that the song’s then-experimental sound would be a tough sell at radio, so the decision was made to pull out all the stops to ensure the release outperformed on the sales chart. Another prong in this strategy was the inclusion of album outtake Has To Be as the b-side to the two-track single, while excluding it from the maxi-single in an attempt to persuade fans to purchase the single in multiple formats. The strategy proved successful, with the song’s number-five debut and peak on the Billboard Hot 100 mainly due to its sales strength. According to Billboard, the music video single boosted its first-week sales by roughly 7%, helping it to secure its place in the top-five.

Shortly after Ray of Light‘s release as a video single, Billboard magazine published an article musing on whether renewed interest in the relatively obscure format could ever prove lucrative for the music industry. A video buyer for a major retail chained remarked:

“Madonna’s Ray of Light video single is a success because she has a fervent fan base. There are very few artists with videos that consistently get people’s attention, but Madonna is one of those artists. It’s too early to tell if there’s a true market for video singles. Right now, it seems like record companies are trying video singles to see what happens. I think we’re going to see the lines becoming more blurred in how audio and video singles are marketed.”

Indeed. Within the next five years (and two Madonna video singles later), the emergence of online file sharing would obliterate the physical singles market in North America, and video streaming sites would soon spell an end to the prospect of marketing music video singles as a physical format. In digital form, however, music video singles may be selling in larger numbers than ever due to increased availability through iTunes. Strangely, however, sales of music videos through iTunes are not reported to Billboard and no longer count towards a single’s chart position (reportedly due to iTunes’ monopoly on digital sales of the format), while streams of music videos through sites like YouTube and Vevo are used in Billboard’s chart methodology.

Today in Madonna History: June 4, 1983

burning up australia 12'' back 550physical attraction u.s. promo

On June 4 1983, Burning Up/Physical Attraction spent its third and final week at its peak position of number-three on Billboard’s Hot Dance Music/Club Play chart in the U.S.

Available only on 12″ single in the U.S., the release charted as a double A-side single. Its run on the Dance/Club chart spanned a total of sixteen weeks, seven of which were spent in the top-five. In a rather strange marketing twist, a music video was produced for Burning Up while only Physical Attraction was promoted to radio – with a radio edit of the latter being featured on both sides of the rare 7″ promo.

To further confuse matters, the version of Burning Up that was featured on the 12″ was in actuality not a remix, but rather the original Reggie Lucas production of the song. Instead, the two distinct versions of the song that later turned up on different pressings of her debut album were in fact remixes by John “Jellybean” Benitez. Physical Attraction was also remixed by Benitez, with his mix appearing on both the 12″ single and the album. But in a further twist, the radio edit of Physical Attraction that appeared on the international & U.S. promo 7″, and later on the You Can Dance single edits promo-only release, is an edited version of the original Reggie Lucas productions rather than the Jellybean remix.