On September 18 2001, Impressive Instant was released as a promotional club single to DJs in the US. Written and produced by Madonna & Mirwais Ahmadzaï, the track is bright and uplifting in its content and composition. Originally intended to be the fourth single of the Music album, a commercial release was cancelled due to a disagreement between Madonna and her recording company.
Potentially fearing the track as being too experimental to garner significant airplay, Warner had instead showed interest in releasing Amazing as the fourth single. If hopes were that it would replicate the airplay success of her similar-sounding summertime hit Beautiful Stranger several years prior, Madonna was reportedly less enthusiastic about repeating herself. Promotional copies of Amazing were issued in Germany, Spain, Columbia and Israel before Warner seemingly pulled the plug on pushing the song – perhaps at Madonna’s insistence. In the end, the rift reportedly resulted in neither track being released commercially, making Music her first studio album (excluding I’m Breathless) to spawn only three commercial singles.
Remixes that had been commissioned for Impressive Instant by the late Peter Rauhofer were finally released to clubs as a promotional single at the tail end of her successful Drowned World Tour.
Official Peter Rauhofer promotional remixes of Impressive Instant :
- Peter Rauhofer’s Universal Club Mix (aka Remix #1)
- Peter Rauhofer’s Universal Dub
- Peter Rauhofer’s Universal Radio Mixshow Mix
- Peter Rauhofer’s Drowned World Dub
- Peter Rauhofer’s Drowned World Dub Part 2
- Remix #2
This would’ve been huge in the UK and Aus if released. Could’ve used the DWT clip for the video. Another overlooked gem.
Impressive Instant-Madonna’s Hardest Rocker! I would love it if she’d play it again since I Never got to see the Drowned World Tour!
I think WB was right–“Amazing” would’ve been a great 4th single.