On January 17 2006, Madonna began filming the video for Sorry in London. The music video was directed by Jamie King.
Sorry was promoted as the second single from Confessions On A Dance Floor. The #1 dance/club hit was written and produced by Madonna and Stuart Price.
On February 18 2006, Shaun Woodford spoke to the BBC about how he was challenged to transform the back of an everyday van into a ’70s nightclub on wheels for Madonna’s Sorry music video.
Shaun said that when his customized car firm in Wales first received the request to pimp out the van with pink neon lights, lilac shag carpet and mirror disco balls, he thought it was a joke.
“We weren’t sure what to think at first! And it was only when we got the go ahead, that we knew it was for Madonna’s video.”
Shaun’s team at AB Styling Ltd were given one week to complete the job.
“Everything we needed had to be ordered in and there was a couple of moments where I thought it was going to be touch and go, but we did manage it.”
Shaun delivered the van on time and spent the week on set.
“It was a brilliant experience and by far the biggest job we’ve ever done – you can’t get bigger than Madonna.”
MTV documented and aired the makeover of the van in an episode of Pimp My Ride.
On October 14 2009, Madonna appeared on the cover of Rolling Stone magazine, with a classic shot by Herb Ritts.
Inside the magazine, Madonna was asked about how she felt when she first heard Material Girl and Like A Virgin:
I liked them both because they were ironic and provocative at the same time but also unlike me. I am not a materialistic person and I certainly wasn’t a virgin, and, by the way, how can you be like a virgin? I liked the play on words, I thought they were clever. They’re so geeky, they’re cool.
When asked if she could predict whether a song would be a hit or not:
I’ve never been a good judge of what things are going to be huge or not. The songs that I think are the most retarded songs I’ve written, like Cherish and Sorry, a pretty big hit off my last album, end up being the biggest hits. Into The Groove is another song I feel retarded singing, but everybody seems to like it.