Today in Madonna History: February 4, 2003

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On February 4 2003, filming for Madonna’s music video for American Life took place in Los Angeles with director Jonas Åkerlund.

The casting call issued for the video sought the following:

Eastern European Man (30 – 60 yrs. old, Real people, THIN, interesting looking, great face, worn out looking, craggy). 4 Beautiful Models (drop dead gorgeous w. amazing legs and bodies). 10 soldiers (must have long hair and be willing to shave it for the video… good-looking, really good body). Hair stylist (male or female, any ethnicity, must be real hair stylists, think editorial type. Stylist (male or female, any ethnicity, 20’s, cool and interesting looking, think N.Y. 2 Babes (very voluptuous and buxom, bimbo types, b pin-up girls). Makeup artists (m or f, any ethnicity, a REAL makeup artist). 2 IRAQI kids (boys and girls, 4 – 7 yrs. old). African-American Male (35 – 50, THIN).

Åkerlund commented on the upcoming video to Swedish tabloid Aftonbladet:

“It’s great that Madonna gives me the trust to do this video. The song is super cool and aimed for the dance floors. I especially love that she gives me the trust to do the first single from the new album. There is a special feeling and ambition around the first single and a hell of lot of secrets. I had to sign a paper even before I got to listen to the song! The shooting will take 3 days.”

Today in Madonna History: February 1, 1985

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On February 1 1985, Madonna’s music video for Material Girl premiered in the U.S. on MTV.

The Mary Lambert-directed clip was a tongue-in-cheek homage to Marilyn Monroe’s performance of Diamonds Are A Girl’s Best Friend from the 1953 film, Gentlemen Prefer Blondes.

Today in Madonna History: January 7, 1998

On January 7 1998, filming began for Madonna’s Frozen music video in the California desert with director Chris Cunningham.

Cunningham recalled the initial concept for the video in his book, Directors Label:

“The original treatment was, like, massive piles of bodies in the desert. All these figurative sculptures made up of bodies that were all multiple Madonnas. They were all going to split and break up and change into ravens and then change into dogs. Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes.”

Today in Madonna History: October 9, 1991

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On October 9 1991, Madonna’s Truth Or Dare documentary was released on VHS for the home video rental market across North America as well as on laserdisc in the United States.

Today in Madonna History: September 29, 2009

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On September 29 2009, Madonna and Warner Bros. released Celebration: The Video Collection.  The greatest videos DVD collection accompanied the Celebration greatest hits collection.

Celebration: The Video Collection continued on from Madonna’s other video compilations The Immaculate Collection and The Video Collection 93:99.

Celebration: The Video Collection debuted at the top of the Billboard Top Music Videos chart.  It was certified platinum by the Recording Industry Association of America (RIAA) for shipment of 100,000 copies across United States.

The cover for Celebration: The Video Collection was created by street pop artist Mr. Brainwash who is best known for “throwing modern cultural icons into a blender and turning it up to eleven”.

The DVD collection was released in two different versions, both are double disc releases:

  • Keep case — DVD size packaging
  • DVD Digipak — CD size packaging

This video collection received mixed reviews from critics and fans when it was released.  While the inclusion of videos that were left off her previous retrospectives were certainly appreciated, many felt that the set’s exclusion of several notable clips (with Oh Father, Bad Girl, Drowned World/Substitute For Love & Nothing Really Matters among its most glaring omissions) kept it from being the definitive overview it was touted to be.

Another point of contention was the use of cheaper single-layer versus double-layer DVD’s, the latter of which would have allowed for the inclusion of the three additional clips noted above (which would have rounded out the total number of clips to a nice even fifty) and corrected the compression issues that marred the image quality of many videos. Indeed, the varying picture quality from clip to clip and minimal effort given to ensuring overall quality control left the product with a distinctly “budget” feel that had some fans wondering whether the grainy, test-pattern-infused artwork for the set was perhaps a bit too fitting.

Surely, Madonna’s pioneering work in the medium and the perfectionist spirit that helped make these works so compelling deserve a comprehensive retrospective of the highest quality.

Did you feel this release was worthy of celebration or would you have made changes to it? With recent innovations in digital distribution, would you appreciate an official reissue of Madonna’s entire music video catalogue – from her first clip, Everybody, through to her latest, Batuka – as high quality digital downloads? Clips could be sold individually for a few dollars each or bundled into era sets that could be downloaded through Madonna’s official website, with proceeds benefiting one of her charities. Would you support such an initiative if the highest quality control standards were met and no corners were cut? Perhaps this would prove to be an ideal avenue for her to finally market long-requested, definitive versions of her previously unavailable or out-of-print live concert films as well.

 

Today in Madonna History: August 22, 1992


On August 22 1992, Madonna filmed scenes for the Erotica music video at The Kitchen in New York City with fashion photographer/director/designer Fabien Baron. These scenes consisted of Madonna in the character of her Sex book alter-ego, Dita, miming the lyrics to the song, and would be intercut with a selection of 8mm footage previously shot by Baron during the making of the Sex book.

Baron also served as art director for the Sex book, the Erotica album and single, and later for the Bedtime Stories album and its singles Secret and Take A Bow. He also directed the commercial for her fragrance, Truth Or Dare by Madonna, in 2012.

“She put that book out at the best moment. She timed it very well. She knows what she’s doing. And such drive. Some people want to lift stones and see what’s under it. She’ll be on a beach with millions of stones and want to lift every one of them.”            – Fabien Baron

Today in Madonna History: August 21, 1989

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On August 21 1989, the music video for Cherish premiered on MTV in the U.S.  The video was the directed by Madonna’s frequent collaborator and friend, photographer Herb Ritts.

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While the single from the Like A Prayer album went on to become another hit single, it’s interesting to note that Madonna had previously written an entirely different song using the title Cherish. Her handwritten lyrics for the unreleased track – along with several others that have yet to surface in musical form – turned up at an auction in 2011.