On March 21 2012, a William Orbit interview by Larry Flick to promote the release of MDNA aired on Sirius radio.
Madonna was also interviewed by Flick, although her spot aired a few days earlier.
On March 13 2012, Interscope released a preview of Madonna’s Superstar from her forthcoming MDNA album.
Superstar was written and produced by Madonna, Hardy “Indigo” Muanza and Michael Malih.
During the recording session, Madonna asked her daughter Lourdes if she would sing on the song and agreed. Madonna had this to say about Lourdes’ voice:
She has a very good voice. She’s quite shy about it and won’t admit it. Lots of people are knocking on my door to meet her about everything, movies, what-not. But she’s not really interested in any of it. She just wants to go to school. She says to me, ‘Mum, I just want to be a normal kid. I’m not ready for any of that.’ I respect that, and if she ever wants to work with me on any level, I welcome it. But otherwise, I leave her to homework and school.
On December 3 2012, Superstar was issued as a special edition free CD for the Brazilian newspaper, Folha de S. Paulo.
On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:
It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”
A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.
Below are some of the astounding numbers that add up for Madonna this past week.
MADONNA BY THE NUMBERS:
On September 5 2012, Hard Candy Fitness announced the launch of the Addicted to Sweat DVD series. The fitness programs were created by Madonna and demonstrated by Madonna’s personal trainer Nicole Winhoffer.
Madonna had this to say about the series:
“Addicted to Sweat is inspired by my weekly workout regimen that helps me take care of my mind and body.”
Nicole had this to say:
“Madonna is my mentor and my teacher. Working together these last few years has enabled us to reach our goals in creating a beautiful and ideal physique for her. Through this experience, we were able to create training techniques that I get to showcase in the Addicted to Sweat DVDs.”
On March 24th 2012, The New York Post’s Page Six reported that Madonna’s video for Girl Gone Wild had been deemed too wild for general viewing on YouTube. It would be restricted to registered users over the age of eighteen in its uncensored form:
“Madonna’s steamy new video for Girl Gone Wild has been banned from open view on YouTube for being too raunchy, with scenes including nudity and a close-up of a man’s PVC-clad crotch. YouTube chiefs have restricted the video for those 18 years or above, and sources tell us they’ve told the superstar’s management that if they want it to be available for viewing by all, they must edit out shots of bare bottoms, a man rubbing his crotch and an implied masturbation scene where a man gyrates before a mirror. Madonna’s team was working yesterday on an edited version of the video for YouTube because, for the first time, it’s based its marketing strategy for her new album, MDNA, on social media, including a live Facebook interview with Jimmy Fallon today. A source told us, ‘YouTube has decided the video is too raunchy and should only be viewed by those 18 or over, and actually, the video is hard to find on the site. YouTube has sent Madonna’s team a list of shots that should be cut to make it appropriate for everyone.’ Fashion photographers Mert Alas and Marcus Piggott directed Girl Gone Wild, using much of the singer’s trademark erotic imagery, including topless men dancing in black tights (mantyhose) and platform heels. YouTube also took exception to an S&M-inspired scene of a silhouette in chains. The video was deemed ‘inappropriate for some users’ by YouTube, and viewers must verify they’re 18 or older and log in to watch it. Madonna’s rep, Liz Rosenberg, told us, ‘Some things never change. This is a throwback to  when MTV refused to show Justify My Love.'”
A re-edited version of the Girl Gone Wild video was provided to YouTube several days later and was approved for general viewing.