On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:
It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”
A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.
Below are some of the astounding numbers that add up for Madonna this past week.
MADONNA BY THE NUMBERS:
- 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
- 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
- 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
- 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
- 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
- 47.1 Million – Households saw Madonna’s Super Bowl Performance
- #6 – Trending at No. 6 on European Airplay Charts
- #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
- 2500 – Spins in less than 48 hours at Top 40 radio
- 25 – Give Me All Your Luvin’ single’s chart debut
- 51 – Global Tour Dates Announced by Live Nation
- 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’
On September 5 2012, Hard Candy Fitness announced the launch of the Addicted to Sweat DVD series. The fitness programs were created by Madonna and demonstrated by Madonna’s personal trainer Nicole Winhoffer.
Madonna had this to say about the series:
“Addicted to Sweat is inspired by my weekly workout regimen that helps me take care of my mind and body.”
Nicole had this to say:
“Madonna is my mentor and my teacher. Working together these last few years has enabled us to reach our goals in creating a beautiful and ideal physique for her. Through this experience, we were able to create training techniques that I get to showcase in the Addicted to Sweat DVDs.”
On April 1 2012, Madonna achieved her 12th UK #1 album with MDNA, overtaking Elvis Presley as the solo artist with the most chart-topping albums of all-time in Great Britain.
On March 25 2012, borderline MUSIC held the official MDNA release party in Chicago.
On March 24th 2012, The New York Post’s Page Six reported that Madonna’s video for Girl Gone Wild had been deemed too wild for general viewing on YouTube. It would be restricted to registered users over the age of eighteen in its uncensored form:
“Madonna’s steamy new video for Girl Gone Wild has been banned from open view on YouTube for being too raunchy, with scenes including nudity and a close-up of a man’s PVC-clad crotch. YouTube chiefs have restricted the video for those 18 years or above, and sources tell us they’ve told the superstar’s management that if they want it to be available for viewing by all, they must edit out shots of bare bottoms, a man rubbing his crotch and an implied masturbation scene where a man gyrates before a mirror. Madonna’s team was working yesterday on an edited version of the video for YouTube because, for the first time, it’s based its marketing strategy for her new album, MDNA, on social media, including a live Facebook interview with Jimmy Fallon today. A source told us, ‘YouTube has decided the video is too raunchy and should only be viewed by those 18 or over, and actually, the video is hard to find on the site. YouTube has sent Madonna’s team a list of shots that should be cut to make it appropriate for everyone.’ Fashion photographers Mert Alas and Marcus Piggott directed Girl Gone Wild, using much of the singer’s trademark erotic imagery, including topless men dancing in black tights (mantyhose) and platform heels. YouTube also took exception to an S&M-inspired scene of a silhouette in chains. The video was deemed ‘inappropriate for some users’ by YouTube, and viewers must verify they’re 18 or older and log in to watch it. Madonna’s rep, Liz Rosenberg, told us, ‘Some things never change. This is a throwback to  when MTV refused to show Justify My Love.'”
A re-edited version of the Girl Gone Wild video was provided to YouTube several days later and was approved for general viewing.
On March 8 2012, British singer-songwriter Mika tweeted his reaction to hearing Madonna’s recording of Gang Bang, which was based on a song he co-wrote, titled Bang Bang:
“Weird as fuck, underground and lyrically cool; it’s amazing and bizarre. I love it, she sounds so good singing words so harsh.”
Madonna had originally recorded a demo that was faithful to Mika’s original vision for the song but later gave it a drastic overhaul, stripping it down to a pulsating beat with panning sound effects and violent ad libbed vocals – although its original core lyrics remained intact.
Gang Bang was produced by Madonna, William Orbit and Demolition Crew and appeared on the 2012 album, MDNA. Due to its violent overtones, the track was excluded from the “clean” version of the album.
On January 29 2012, Live Nation Entertainment and Interscope Records released a press release announcing Madonna’s Give Me All Your Luvin’ single:
Madonna will be releasing her new single Give Me All Your Luvin’ featuring Nicki Minaj & M.I.A. on February 3rd, three days before her highly anticipated Bridgestone Super Bowl halftime performance. Give Me All Your Luvin’ is the first single from Madonna’s upcoming album MDNA, her 12th studio album and follow up to 2008’s Hard Candy which debuted at No. 1 in 37 countries. The song was written by Madonna, Martin Solveig, Nicki Minaj and M.I.A, composed by Martin Solveig and Michael Tordjman and produced by Madonna and Martin Solveig.
Where does this single rank for you in the history of Madonna’s hit singles? Is it a favorite? Forgotten? Should she perform it again?