On April 9 2012, Avicii released the Ultra Music Fest Remix of Girl Gone Wild. The remix kept all of Madonna’s original vocals, but the Swedish hitmaker lent his signature electro sounds to the back beat of the UMF Mix version. While Madonna’s album version of Girl Gone Wild was danceable as is, the revamped Avicii version made the song into an all-out party, with intense synth and Eurodance beats added to the MDNA track.
On April 2 2012, Madonna’s MDNA was the #1 album in the UK. MDNA was also Madonna’s 12th #1 album in the UK, the most by any solo artist in the UK’s chart history at the time.
“Girls, they just wanna have some fun!” From the moment Madonna utters those words on MDNA, it’s clear that she’s trying really freaking hard to have a good time. With dance-music vets William Orbit, Martin Solveig, and Benny Benassi helming her return to the Euro-club stylings of 2005’s Confessions on a Dance Floor, Madge spends nearly half the album insisting that this is the Best Party Ever, from the pom-pom-shaking ”Give Me All Your Luvin”’ to the Mardi-Gras-beads-tossing ”Girl Gone Wild” and stereo-blasting ”Turn Up the Radio.” The album title even suggests that Ecstasy is part of Madge’s DNA.
But while there are a few genuine moments of double-rainbow bliss here (check the ”whoo-ooh!” chorus of ”I’m a Sinner”), there’s also real darkness lurking under the air-popped beats. If Madonna’s sending us a message, it’s this: I spent all year perfecting my cartwheel for the Super Bowl, and now I’m gonna have fun, even if it kills me.
Maybe it’s just that MDNA‘s so hell-bent on showing how much energy the 53-year-old puts into her job. Many songs recap her gold-star résumé referencing her past hits lyrically or musically. ”Girl Gone Wild” shares its sassy legwarmer-disco vibe with 2005’s ”Hung Up,” while ”I’m a Sinner” reunites her with Orbit for a very cool guitar-boosted rave-up that echoes 1998’s ”Ray of Light.”
But all those reminders of her work ethic can feel exhausting. On the ridiculous electro-rap ”I Don’t Give A,” she runs through her insane schedule as a celebrity supermom. Before finishing her power workout, hiring a babysitter, ”tweeting on the elevator,” and riding a helicopter to her divorce lawyers’ office, she has an epiphany: ”Wake up, ex-wife/This is your life.”
Are you listening, Guy Ritchie? Because Madonna’s not done yelling at you. After revealing that she ”didn’t have a prenup,” she gets a decent gold-digger joke into the ABBA-remix-esque strains of ”Love Spent”: ”Frankly, if my name was Benjamin,” she deadpans, ”we wouldn’t be in this mess we’re in.” Less charming is the industrial thumper ”Gang Bang,” where Madonna holds a gun to her lover’s head, demanding, ”Drive, bitch!” True, she also recorded a mea culpa — on ”I F—ed Up” she says ”I’m sorry” in French — but it’s telling that she cut it from the album. Her apology’s just as unconvincing as her Gallic accent.
So it’s surprising that Madonna is at her best on the love songs. The W.E. ballad ”Masterpiece” (which won her a Golden Globe in January) begins with Spanish guitar and a finger-snap rhythm — a refreshing break from the relentless bass throbbing. When she’s singing about a guy who’s as pretty as the Mona Lisa, her voice is lovely. And the synth stomper ”I’m Addicted,” a warm ode to a crush, offers a good excuse to join in when she says, ”I need to dance.” Elsewhere, Nicki Minaj even shows some L-U-V for Lady M, proclaiming, ”There’s only one queen, and that’s Madonna, bitch!” Judging by MDNA, she may be overestimating her idol. But there’s just enough dance-floor bonhomie here to get that catchphrase bedazzled on a few dozen leotards. B-
Spiritual electro? Sacrilicious! I’m a Sinner
A flamenco-style ballad Masterpiece
On March 24th 2012, The New York Post’s Page Six reported that Madonna’s video for Girl Gone Wild had been deemed too wild for general viewing on YouTube. It would be restricted to registered users over the age of eighteen in its uncensored form:
“Madonna’s steamy new video for Girl Gone Wild has been banned from open view on YouTube for being too raunchy, with scenes including nudity and a close-up of a man’s PVC-clad crotch. YouTube chiefs have restricted the video for those 18 years or above, and sources tell us they’ve told the superstar’s management that if they want it to be available for viewing by all, they must edit out shots of bare bottoms, a man rubbing his crotch and an implied masturbation scene where a man gyrates before a mirror. Madonna’s team was working yesterday on an edited version of the video for YouTube because, for the first time, it’s based its marketing strategy for her new album, MDNA, on social media, including a live Facebook interview with Jimmy Fallon today. A source told us, ‘YouTube has decided the video is too raunchy and should only be viewed by those 18 or over, and actually, the video is hard to find on the site. YouTube has sent Madonna’s team a list of shots that should be cut to make it appropriate for everyone.’ Fashion photographers Mert Alas and Marcus Piggott directed Girl Gone Wild, using much of the singer’s trademark erotic imagery, including topless men dancing in black tights (mantyhose) and platform heels. YouTube also took exception to an S&M-inspired scene of a silhouette in chains. The video was deemed ‘inappropriate for some users’ by YouTube, and viewers must verify they’re 18 or older and log in to watch it. Madonna’s rep, Liz Rosenberg, told us, ‘Some things never change. This is a throwback to  when MTV refused to show Justify My Love.'”
A re-edited version of the Girl Gone Wild video was provided to YouTube several days later and was approved for general viewing.
On August 3 2012, the North American and European versions of Madonna’s 2013 calendar were revealed.
The black and white cover was released in Europe, while the MDNA album cover version was released in North America.
Do you collect or use Madonna’s calendars?