On December 11 1990, Madonna’s The Royal Box, a box-set which included The Immaculate Collection CD or cassette, VHS video, postcards and a folded poster of Madonna performing Vogue at the MTV Video Music Awards, was released.
Box sets seem to be a thing of the past. Do you think Madonna will ever release another box set as great or greater than The Royal Box?
Do you wish Madonna had released more box sets when they were actually popular and sold well?
On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.
The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”
On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.
The Justify My Love maxi-single was an especially memorable one, featuring remixes by future songwriting collaborators William Orbit and Andre Betts, a Q-Sound mix, a remix by Madonna & Lenny Kravitz titled The Beast Within which featured Madonna reciting passages from the Book of Revelations, and a new Shep Pettibone remix of Express Yourself.
A second Justify My Love remix by Andre Betts, titled The English Mix, was sadly shelved but eventually surfaced on bootlegs and the internet, in varying degrees of quality.
On May 11 1991, the Wayne’s World Madonna Fantasy on Saturday Night Live aired. The sketch ranked #4 among the Top 50 Greatest ‘Saturday Night Live’ Sketches of All Time!
From Rollingstone: “It was terrifying,” Mike Myers has said of kissing Madonna. And no wonder: In 1991, there was no more intimidating star than the just-banned-from-MTV Material Girl. Her fantasy rendezvous with Wayne and Garth was probably SNL‘s most perfect pop culture convergence ever: One of the most famous people on earth, writhing in the black-and-white world of Justify My Love, the most controversial video of all time, speaking in the dopey slang (“No way!” “Way!”) of the most popular recurring characters since the Blues Brothers. And we were only approaching Waynemania, which would peak in 1992 with their feature film. During shooting, Myers and Dana Carvey had a personal falling-out, and were never quite able to re-capture the magic – though that didn’t stop Lorne Michaels from producing a sequel or doing the sketch seven more times.
On November 9 1990, Madonna began filming the Justify My Love video at the Royal Monceau Hotel in Paris, France, directed by Jean-Baptiste Mondino.
During a Reddit AMA (Ask Me Anything) segment in September 2013, Madonna told her fans that she considers Justify My Love to be her favourite Madonna music video.
Is Justify My Love the steamiest music video that you’ve ever seen?
On October 2 1992, Madonna’s Erotica video premiered on MTV.
The Erotica video was directed by fashion photographer Fabien Baron, and featured a masked Madonna in a dominatrix costume. It also featured celebrities such as Naomi Campbell, Isabella Rossellini and Big Daddy Kane. The video was highly controversial, being aired by MTV a total of three times, before becoming Madonna’s second video to be banned, after Justify My Love in 1990.
MTV spokeswoman Linda Alexander said, “The themes of the video are clearly aimed at a more adult audience. It is not appropriate for a general viewing audience”.
The footage of Madonna lip-synching the song in her S&M dominatrix costume was filmed on August 22, 1992 at The Kitchen in New York City, while the rest of the footage for the video was shot during the photo sessions for Madonna’s Sex book.
In order to imitate the look of old home-made movies, the entire video was shot with Super 8 film.
On September 25 1990, the photo shoot for the cover of the Justify My Love single was photographed by Patrick Demarchelier.
On September 11 2000, Madonna’s Music single hit #1 on the Top Canadian Singles chart in RPM magazine. The single spent an incredible nine weeks at #1 on the chart, making it Madonna’s biggest hit during the RPM chart era in Canada.
Music also holds the distinction of being the final song ever to reach the top of the RPM Top Canadian Singles chart, as the magazine ceased publication during the song’s ninth week at #1. RPM served as the voice of the Canadian music industry and its official chart authority for over thirty-five years.
Madonna’s Music album also hit #1 on RPM’s Top Albums chart during the first two weeks of October, 2000.
In an unusual move, Warner Canada chose to issue the Music single commercially in three different CD configurations: a two-track with non-album b-side Cyberraga, a standard CD maxi-single with full-length remixes, and finally as a set of remix edits – something that would more commonly be reserved for radio in promo-only form.
Both the song and much of the album of the same title bore the fruit of Madonna’s first collaboration with French electronic artist, Mirwais Ahmadzaï. His second solo album, Production, released a few months earlier, featured Madonna’s Paradise (Not For Me) – which would also resurface on Music.
Mirwais worked with Madonna collaborators Jean-Baptiste Mondino (Naïve Song) and Stéphane Sednaoui (Disco Science & I Can’t Wait) on music videos for the Production album, while the latter director also photographed its cover. Madonna, meanwhile, selected Mondino to shoot the cover of her Music album and to direct the video for its second single (Don’t Tell Me).
Several years before directing her Fever video, Sednaoui first captured Madonna as a photographer on the set of the Justify My Love video – directed by Mondino.
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