Today in Madonna History: December 7, 1990

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On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.

The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”

On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.

The Justify My Love maxi-single was an especially memorable one, featuring remixes by future songwriting collaborators William Orbit and Andre Betts, a Q-Sound mix, a remix by Madonna & Lenny Kravitz titled The Beast Within which featured Madonna reciting passages from the Book of Revelations, and a new Shep Pettibone remix of Express Yourself.

A second Justify My Love remix by Andre Betts, titled The English Mix, was sadly shelved but eventually surfaced on bootlegs and the internet, in varying degrees of quality.

Today in Madonna History: December 7, 1990

jml-vhs-1 jml-vhs-2 jml-vhs-3

On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.

The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”

On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.

Do you still have your VHS copy of Justify My Love?

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