Today in Madonna History: September 2, 1991

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On September 2 1991, Madonna had three releases on the Canadian Top 10 Long Form Music Videos chart: Justify My Love (#1), Immaculate Collection (#2) and Ciao Italia (#8).

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Today in Madonna History: March 22, 2001

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On March 22 2001, Madonna’s What It Feels Like For A Girl music video premiered.

The video was directed by Madonna’s then-husband, Guy Ritchie, and was deemed to be “Too Hot for TV” by MTV and VH1 because the video depicted gunplay, assault and suicide.

MTV released this statement about the video and their decision to ban it:

It’s been some time since Madonna ruffled the feathers of MTV or VH1 execs with a controversial video — perhaps not since 1992’s Erotica clip — so just under a decade later, the first lady of shock pop is out to prove she can still make ’em sweat.

Unlike the steamy segments of Erotica, 1990’s Justify My Love, and the one that started it all, Like a Prayer, it’s not the sexual content of What It Feels Like for a Girl that raises the red flag, it’s the violence — a concerted no-no in the post-Columbine, and more recently post-Santana, decision-making process.

The music in the video, it should be noted, is a dance remix of the version found on Madonna’s latest album, Music. The album cut will serve as the LP’s third single.

 Directed by her husband, British filmmaker Guy Ritchie (Snatch, Lock, Stock and Two Smoking Barrels), the clip depicts gunplay, violent assault and suicide — elements MTV and VH1 prohibit in any videos they air. In it, the pop diva portrays a self-described “nihilistic pissed-off chick” who cruises around town inflicting damage on any man that crosses her path.
After picking up Grandma at the “Ol Kuntz Guest Home,” Madonna crashes into a car full of men who wink at her, threatens male police officers with a squirt gun before sideswiping their vehicle, and mugs a man at an ATM with a stun gun before wrapping her stolen car around a lamppost in what appears to be an intentional act.

The video “shows my character acting out a fantasy and doing things girls are not allowed to do,” Madonna said in a written statement distributed by her record label, Warner Bros. “This is an angry song and I wanted a matching visual with an edgy dance mix.”
Although What It Feels Like for a Girl won’t be added to the music channel’s regular rotation, MTV and VH1 will air the clip just once.

Today In Madonna History: February 22, 1991

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On February 22 1991, Madonna’s  Justify My Love VHS single was certified 4x platinum (400,000 units) in the USA.

Today in Madonna History: November 27, 1990

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On November 27 1990, the MTV network announced it had banned Madonna’s Justify My Love video due to extremely strong displays of sexuality.

“We respect her work as an artist and think she makes great videos,” said MTV executives in a statement about the clip. “This one is not for us.”

“When I did my Vogue video…I’m wearing a see-through dress and you can clearly see my breasts,” Madonna told ABC’s Nightline in 1990. “MTV told me that they wanted me to take that out, but I said I wouldn’t and they played it anyways. So I thought that once again I was going to be able to bend the rules a little bit.”

Today in Madonna History: May 3, 1991

On May 3 1991, Madonna appeared on the cover of The New York Post with the headline, “What A Tramp!” The article focused on Madonna’s Truth Or Dare documentary. In the article, Ray Kerrison called Madonna, “vulgar” and the “degenerate queen of sleaze.”

Jay’s Note: I bet Ray Kerrison had no idea that this particular cover of The New York Post would become one of the most sought after and iconic covers of all-time. You could write just about anything alongside this image from the Justify My Love single cover and it would still be beautiful. 

Today in Madonna History: January 19, 1991

On January 19 1991, Billboard magazine reported on the controversy surrounding Madonna’s use of prose from the Book of Revelations in a remix featured on the maxi-single of Justify My Love, titled The Beast Within. The remix was created by Madonna & Lenny Kravitz during the recording session for Justify My Love.

While The Beast Within would later be featured prominently in 1993’s Girlie Show tour and as the opening sequence of 2004’s Re-Invention tour, in both cases the biblical verse that had sparked the controversy was excluded.

The article also mentions the song’s use of Public Enemy’s Security Of The First World as the basis of Justify My Love‘s rhythm track, with Public Enemy’s co-producer revealing an intent to sue Madonna & Kravitz over its use. Madonna had only received credit for “additional lyrics” on the song, while Kravitz was originally credited as composer and producer.

Today in Madonna History: January 5, 1991

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On January 5 1991, Madonna’s Justify My Love single hit #1 on the Billboard Hot 100 chart.

I’m open and ready
For you to justify my love
To justify my love
Wanting, to justify
Waiting, to justify my love
Praying, to justify
To justify my love
I’m open, to justify my love