Today in Madonna History: April 30, 1983

On April 30 1983, Madonna’s second single – the double A-side Burning Up/Physical Attraction – moved into the Top 10 on Billboard’s Dance/Disco Top 80 chart (now known as Hot Dance/Club Play), leaping from #18 to #9.

Interestingly, the release charted as Physical Attraction/Burning Up throughout its run on the Dance chart. When two songs are promoted together to dance clubs, Billboard will generally position the track that earns the higher number of spins first in its Dance chart entry.

The same Billboard issue also saw some early radio support for Madonna, as New York City’s WKTU-FM featured Physical Attraction among their top playlist adds for the week.

Today in Madonna History: April 27, 1985

On April 27 1985, Madonna’s Angel single was briefly reviewed in Billboard magazine as it entered the Hot 100 at #48.

The Angel 12-inch single would be issued commercially in North America in late May. It included an extended dance mix of the titular track, but let’s be real, people bought it for Into The Groove on the flip – it being the only North American home for the classic dance floor gem until a remixed version appeared on You Can Dance in 87. In Canada, young cassette-loving buyers’ interest in the b-side prompted Warner Canada to issue the first Madonna cassette maxi-single, as the format would eventually be known.

Today in Madonna History: April 26, 2003

On April 26 2003, Madonna’s American Life single spent the first of two weeks at #1 on the Soundscan Canadian Singles chart.

American Life was the last physical Madonna two-track single issued by Warner Music Canada, while production of CD maxi-singles would continue domestically until the 2006 release of Jump.

Today in Madonna History: April 13, 1995

On April 13 1995, Bedtime Story was released by Maverick/Sire as the third single from the album Bedtime Stories in North America. The song was written by Björk, Nellee Hooper & Marius DeVries and produced by Madonna & Nellee Hooper. In both the U.S. and Canada the single and CD maxi-single were backed by the album opener, Survival.

The commercial maxi-single featured remixes by Junior Vasquez and Orbital. Additional promo-only remixes by Mark Picchiotti & Teri Bristol were also later serviced promotionally to clubs.

Bedtime Story was released in the UK in February following a poor reception to the album’s second single, Take A Bow.

It was the opposite situation in North America, where the third single was delayed for several months due to the prolonged chart-topping reign of Bow. Bedtime Story‘s more experimental, minimalist sound failed to gain traction on U.S. radio but did earn Madonna another #1 hit on the Hot Dance/Club chart.

Today in Madonna History: April 3, 1993

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On April 3 1993, Fever entered the UK Singles Chart at its peak position of number-six. Without the support of a proper music video at the time of its release (Warner UK instead issued a rarely seen compilation video of previous clips), the single spent only six weeks on the UK charts, dropping to number-seven the following week.

Strangely, Madonna did eventually decide to film a video for the song in late April  – nearly a month after its release in Europe. By the time the video premiered during the second week of May, Fever was spending its final week on the UK Singles Chart.

In North America the remixes for Fever had been issued commercially on Madonna’s previous international single, Bad Girl. Fever was also serviced to clubs as a promotional single in its own right, but it was not promoted to radio despite the video being added to into rotation on MTV and MuchMusic. While the release of the music video managed to coincide with Fever’s single week atop the Hot Dance/Club Play chart, its number-one status had already been confirmed several days prior to the clip’s debut, making the video’s intended purpose and the timing of its release all the more puzzling.

Today in Madonna History: March 27, 1993

On March 27 1993, Bad Girl peaked at #20 on the Canadian Top 100 Singles chart (RPM).

Although the single fared better in Canada than it did south of the border (it peaked at #36 on the Hot 100), Bad Girl nevertheless earned the undesirable distinction of being Madonna’s lowest charting Canadian single since Borderline at the time, which had peaked at #25 in September, 1984.

The Bad Girl single was backed with the album version of Fever in North America (both songs were released separately in Europe), while the Bad Girl maxi-single focused primarily on remixes of Fever along with an extended version of Bad Girl. Strangely, a music video for Fever was produced only after the single had run its course on the European charts, set to a remix that was not issued was not included on the North American maxi-single of Bad Girl or the Fever 12-inch promo set that was serviced to DJ’s in the U.S.

Despite the unusual promotion, Fever managed to top the U.S. Club chart and the video was put into regular rotation on MTV and MuchMusic in Canada.

Today in Madonna History: March 13, 1999

On March 13 1999, Nothing Really Matters spent the first of two weeks at #1 on Billboard’s Hot Dance/Club Play chart in the U.S.

Despite being a successful club hit, many have cited Warner’s unusual marketing choices for the single as the primary reason for its poor placement on the Hot 100, where its peak of #93 remains the lowest of her charting singles.

The delayed release of the commercial single – which came long after the song had peaked at radio – was clearly a blunder, while other aspects of the song’s promotion seemingly started too early. After declining to release the experimental remixes for The Power Of Good-Bye in the U.S. (the remixes were issued commercially in Canada & abroad), Warner jumped the gun by beginning to service remixes of Nothing Really Matters promotionally to clubs as early as September of 1998 – over six months ahead of the maxi-single release.

An alternative might have been to service the Sky Fits Heaven remixes promotionally in the U.S. during the interim, considering that it managed to enter the Dance/Club Play chart based solely on spins from the imported Drowned World/Substitute For Love single, with no push from the label domestically.

Chart positions and marketing decisions aside, the maxi-single for Nothing Really Matters, with its wonderfully varied set of remixes by Peter Rauhofer, Kruder & Dorfmeister and Talvin Singh, remains one of Madonna’s best, in our opinion. Together with its visually stunning music video, the single marked an artistically pleasing closing chapter to the epic Ray Of Light era.