Today in Madonna History: March 28, 2012

On March 28 2012, Melissa Maerz reviewed Madonna’s MDNA album for Entertainment Weekly and gave it a B-.  Here’s what Melissa had to say about the album:

“Girls, they just wanna have some fun!” From the moment Madonna utters those words on MDNA, it’s clear that she’s trying really freaking hard to have a good time. With dance-music vets William Orbit, Martin Solveig, and Benny Benassi helming her return to the Euro-club stylings of 2005’s Confessions on a Dance Floor, Madge spends nearly half the album insisting that this is the Best Party Ever, from the pom-pom-shaking ”Give Me All Your Luvin”’ to the Mardi-Gras-beads-tossing ”Girl Gone Wild” and stereo-blasting ”Turn Up the Radio.” The album title even suggests that Ecstasy is part of Madge’s DNA.

But while there are a few genuine moments of double-rainbow bliss here (check the ”whoo-ooh!” chorus of ”I’m a Sinner”), there’s also real darkness lurking under the air-popped beats. If Madonna’s sending us a message, it’s this: I spent all year perfecting my cartwheel for the Super Bowl, and now I’m gonna have fun, even if it kills me.

Maybe it’s just that MDNA‘s so hell-bent on showing how much energy the 53-year-old puts into her job. Many songs recap her gold-star résumé referencing her past hits lyrically or musically. ”Girl Gone Wild” shares its sassy legwarmer-disco vibe with 2005’s ”Hung Up,” while ”I’m a Sinner” reunites her with Orbit for a very cool guitar-boosted rave-up that echoes 1998’s ”Ray of Light.”

But all those reminders of her work ethic can feel exhausting. On the ridiculous electro-rap ”I Don’t Give A,” she runs through her insane schedule as a celebrity supermom. Before finishing her power workout, hiring a babysitter, ”tweeting on the elevator,” and riding a helicopter to her divorce lawyers’ office, she has an epiphany: ”Wake up, ex-wife/This is your life.”

Are you listening, Guy Ritchie? Because Madonna’s not done yelling at you. After revealing that she ”didn’t have a prenup,” she gets a decent gold-digger joke into the ABBA-remix-esque strains of ”Love Spent”: ”Frankly, if my name was Benjamin,” she deadpans, ”we wouldn’t be in this mess we’re in.” Less charming is the industrial thumper ”Gang Bang,” where Madonna holds a gun to her lover’s head, demanding, ”Drive, bitch!” True, she also recorded a mea culpa — on ”I F—ed Up” she says ”I’m sorry” in French — but it’s telling that she cut it from the album. Her apology’s just as unconvincing as her Gallic accent.

So it’s surprising that Madonna is at her best on the love songs. The W.E. ballad ”Masterpiece” (which won her a Golden Globe in January) begins with Spanish guitar and a finger-snap rhythm — a refreshing break from the relentless bass throbbing. When she’s singing about a guy who’s as pretty as the Mona Lisa, her voice is lovely. And the synth stomper ”I’m Addicted,” a warm ode to a crush, offers a good excuse to join in when she says, ”I need to dance.” Elsewhere, Nicki Minaj even shows some L-U-V for Lady M, proclaiming, ”There’s only one queen, and that’s Madonna, bitch!” Judging by MDNA, she may be overestimating her idol. But there’s just enough dance-floor bonhomie here to get that catchphrase bedazzled on a few dozen leotards. B-

Best Tracks:
Spiritual electro? Sacrilicious! I’m a Sinner
A flamenco-style ballad Masterpiece

Today in Madonna History: March 27, 2001

On March 27 2001, the remixers for Madonna’s third single from the Music album, What It Feels Like For A Girl, were announced: Richard Humpty Vission, Paul Oakenfold, Above & Beyond, Victor Calderone and Tracy Young. Additional remixers were later added.

Do you have a favourite remix for What It Feels Like For A Girl?

 

Today in Madonna History: March 26, 1983

On March 26 1983, the music video for Madonna’s Everybody was briefly mentioned in Billboard magazine along side the music video for Konk’s Konk Party, noting that both videos were directed by Ed Steinberg of Soft Focus Productions. What is not mentioned and likely not known to the columnist (considering they think Madonna is the name of a group!) is that Madonna appears as an extra in Konk Party along with her pals Erika Belle and Martin Burgoyne. Original Sonic Youth drummer and member of Konk, Richard Edson, is also featured in the video. Edson would later appear in the film Desperately Seeking Susan, holding open a newspaper box for Madonna, and is pictured prominently next to Madonna in the film’s cast photo – which is unusual considering the brevity of his time on-screen. He worked with Madonna again in 1988, playing the character of Johnny Crackow in the film, Bloodhounds Of Broadway.

Sonic Youth would explore their own fascination with Madonna with their side project, Ciccone Youth. In liner notes for Sonic Youth’s reissue of their landmark album, Daydream Nation (1988), the band revealed that they had given an advance copy of Ciccone Youth’s The Whitey Album (1988) to Madonna’s sister, who was working in Warner’s art department at the time, seeking Madonna’s approval for the use of her image on the album cover (her songs Into The Groove & Burning Up were also covered & sampled). Word came back that Madonna had no issues with it, adding that she remembered the band from their early days in New York.

Sonic Youth made humourous references to Madonna’s place in popular culture in their promotional artwork throughout the 80’s – typically designed by bassist/vocalist/guitarist and visual artist, Kim Gordon. They were even known to use Madonna’s music as interludes during guitar changes at their shows in the 80’s, bewildering audience members who were not privy to their shared origins as part of the early 80’s underground music scene in NYC.

In another connection, Sonic Youth’s 2004 album, Sonic Nurse, featured artwork from Richard Prince’s acclaimed Nurse Paintings series. In 2015, Madonna used a rotating selection of paintings from her own art collection as backdrops for a series of press junket interviews to promote her Rebel Heart album. One of the paintings displayed was Prince’s Heartbreak Nurse from his Nurse Paintings series.

Today in Madonna History: March 25, 1997

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On March 25 1997, Madonna performed You Must Love Me at the 68th Academy Awards. The song won the Academy Award for Best Original Song.

Kathleen Guerdo from Billboard said that “Madonna delivers what is by far one of the strongest vocal performances of her career, comfortably scaling to the song’s demanding soprano heights while infusing it with delicate, heart-rending emotion.”

Today in Madonna History: March 24, 2012

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On March 24th 2012, The New York Post’s Page Six reported that Madonna’s video for Girl Gone Wild had been deemed too wild for general viewing on YouTube. It would be restricted to registered users over the age of eighteen in its uncensored form:

“Madonna’s steamy new video for Girl Gone Wild has been banned from open view on YouTube for being too raunchy, with scenes including nudity and a close-up of a man’s PVC-clad crotch. YouTube chiefs have restricted the video for those 18 years or above, and sources tell us they’ve told the superstar’s management that if they want it to be available for viewing by all, they must edit out shots of bare bottoms, a man rubbing his crotch and an implied masturbation scene where a man gyrates before a mirror. Madonna’s team was working yesterday on an edited version of the video for YouTube because, for the first time, it’s based its marketing strategy for her new album, MDNA, on social media, including a live Facebook interview with Jimmy Fallon today. A source told us, ‘YouTube has decided the video is too raunchy and should only be viewed by those 18 or over, and actually, the video is hard to find on the site. YouTube has sent Madonna’s team a list of shots that should be cut to make it appropriate for everyone.’ Fashion photographers Mert Alas and Marcus Piggott directed Girl Gone Wild, using much of the singer’s trademark erotic imagery, including topless men dancing in black tights (mantyhose) and platform heels. YouTube also took exception to an S&M-inspired scene of a silhouette in chains. The video was deemed ‘inappropriate for some users’ by YouTube, and viewers must verify they’re 18 or older and log in to watch it. Madonna’s rep, Liz Rosenberg, told us, ‘Some things never change. This is a throwback to [1990] when MTV refused to show Justify My Love.'”

A re-edited version of the Girl Gone Wild video was provided to YouTube several days later and was approved for general viewing.

Today in Madonna History: March 23, 1988

On March 23 1988, Madonna (aka The First Album) was certified 4x platinum by the Record Industry Association of America in the USA for shipment of 4-million units.

Today in Madonna History: March 22, 2007

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On March 22 2007, the M by Madonna clothing line was made available in H&M stores around the world.

The campaign was photographed by Steven Klein.

Watch the commercial: