Today in Madonna History: February 8, 2012

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On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:

It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”

A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.

Below are some of the astounding numbers that add up for Madonna this past week.

MADONNA BY THE NUMBERS:

  • 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
  • 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
  • 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
  • 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
  • 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
  • 47.1 Million – Households saw Madonna’s Super Bowl Performance
  • #6 – Trending at No. 6 on European Airplay Charts
  • #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
  • 2500 – Spins in less than 48 hours at Top 40 radio
  • 25 – Give Me All Your Luvin’ single’s chart debut
  • 51 – Global Tour Dates Announced by Live Nation
  • 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’

Today in Madonna History: February 7, 1987

On February 7 1987, Open Your Heart hit #1 on the Billboard Hot 100 in the U.S.  It was the 4th international single release from the True Blue album.

The single’s b-side, White Heat, was inspired by the 1949 Warner Bros. film of the same name starring James Cagney, to whom Madonna dedicated the song. Interspersed with dialogue taken directly from the film, Madonna’s lyrics put her love of double entendre to clever use as she compares the film’s themes of trust and betrayal among gang members to affairs of the heart.

White Heat was written and produced by Madonna & Patrick Leonard and was one of the earlier songs developed for the True Blue album, along with Open Your Heart. The initial copyright registration, submitted to the Library Of Congress in 1985, lists the song under its original title, Get Up Stand Tall.

Both songs were performed during 1987’s Who’s That Girl Tour. White Heat was also featured as the b-side for the single, Who’s That Girl, released in the summer of 1987.

 

Today in Madonna History: February 3, 1987

On February 3 1987, Madonna’s True Blue album was certified 4x platinum, for sales of 4 million units in the USA.

Today in Madonna History: February 1, 1985

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On February 1 1985, Madonna’s music video for Material Girl premiered in the U.S. on MTV.

The Mary Lambert-directed clip was a tongue-in-cheek homage to Marilyn Monroe’s performance of Diamonds Are A Girl’s Best Friend from the 1953 film, Gentlemen Prefer Blondes.

Today in Madonna History: December 29, 2001

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On December 29 2001, megamixes issued to promote Madonna’s second greatest hits collection, GHV2, made their debut on Billboard’s Hot Dance Music/Club Play chart in the U.S. at #29.

Several promo-only singles were issued by Maverick/Warner featuring megamixes by Thunderpuss, Tracy Young and Johnny Rocks with Mac Quayle and charted collectively under the title Madonna Megamix.

An additional marketing push to club DJ’s came in the form of GHV2 Remixed: The Best of 1991-2001 – a promo-only companion collection issued on CD and vinyl that compiled full-length remixed versions of songs featured on GHV2.

Today in Madonna History: December 8, 1992

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On December 8 1992, Deeper and Deeper was released by Maverick Records as the second single from Erotica.  The song was written by Madonna, Shep Pettibone & Anthony Shimkin and was produced by Madonna & Pettibone.

“Someone said that romance was dead
And I believed it instead of remembering
What my mama told me
Let my father mold me
Then you tried to hold me
You remind me what they said
This feeling inside
I can’t explain
But my love is alive
And I’m never gonna hide it again”

Today in Madonna History: December 7, 1990

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On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.

The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”

On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.

The Justify My Love maxi-single was an especially memorable one, featuring remixes by future songwriting collaborators William Orbit and Andre Betts, a Q-Sound mix, a remix by Madonna & Lenny Kravitz titled The Beast Within which featured Madonna reciting passages from the Book of Revelations, and a new Shep Pettibone remix of Express Yourself.

A second Justify My Love remix by Andre Betts, titled The English Mix, was sadly shelved but eventually surfaced on bootlegs and the internet, in varying degrees of quality.