Today in Madonna History: January 9, 1999

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On January 9 1999, Madonna began filming the music video for Nothing Really Matters at Silvercup Studios in the Long Island City neighborhood of Queens in NYC.

The imagery in the video was inspired by Arthur Golden’s 1997 bestselling novel, Memoirs Of A Geisha. It marked Madonna’s first collaboration with Swedish director Johan Renck, who had been introduced to Madonna by Ray Of Light video director, Jonas Åkerlund.

Today in Madonna History: January 7, 1995

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On January 7 1995, Take A Bow slid to #21 on the UK Singles chart after reaching a peak of #16 on December 24th, 1994.

While Take A Bow remains her longest-running #1 hit in the US, its disappointing UK chart performance marked an end to Madonna’s spectacular run of 35 consecutive top-ten UK singles from 1984’s Like A Virgin to 1994’s Secret. Take a bow, indeed!

Today in Madonna History: December 24, 1987

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On December 24 1987, Madonna began filming Bloodhounds Of Broadway, co-starring Matt Dillon, Jennifer Grey & Randy Quaid and directed by Howard Brookner.

Today in Madonna History: December 8, 1992

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On December 8 1992, Deeper and Deeper was released by Maverick Records as the second single from Erotica.  The song was written by Madonna, Shep Pettibone & Anthony Shimkin and was produced by Madonna & Pettibone.

“Someone said that romance was dead
And I believed it instead of remembering
What my mama told me
Let my father mold me
Then you tried to hold me
You remind me what they said
This feeling inside
I can’t explain
But my love is alive
And I’m never gonna hide it again”

Today in Madonna History: December 5, 1994

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On December 5 1994, Madonna began filming the music video for Bedtime Story at Universal Studios in Los Angeles, CA.

The video marked her second collaboration with director Mark Romanek and featured cinematography by Harris Savides. To assist in the process of developing her ideas for the video into something more tangible, Madonna again turned to storyboard artist Grant Shaffer, who had previously collaborated on her videos for Deeper And Deeper and Rain.

Madonna recalled the inspiration for the video in an interview with Aperture magazine:

“My Bedtime Story video was completely inspired by all the female surrealist painters like Leonora Carrington and Remedios Varo. There’s that one shot where my hands are up in the air and stars are spinning around me. And me flying through the hallway with my hair trailing behind me, the birds flying out of my open robe – all of those images were an homage to female surrealist painters; there’s a little bit of Frida Kahlo in there, too.”

The effects-laden video was shot over six days and has been noted by Madonna as being one of the more grueling video shoots of her career. Filming of a scene that featured Madonna bathing in blue-coloured water yielded unexpectedly colourful results; when Madonna emerged from the water, she later recounted, it quickly became apparent that her skin had been temporarily stained blue.

Fortunately any on-set difficulties were not evident in the final product. Following several months of post-production work, the video’s stunning surrealist imagery was enthusiastically received by viewers upon its release in March, 1995.

A very special thank you to artist Grant Shaffer for generously sharing a selection of his original storyboards used in the development of the Bedtime Story video! We’d like to invite readers to check out more of Grant’s art on his official website – including his sketches for Deeper And Deeper, Rain and Madonna’s Japanese Takara commercial.

Today in Madonna History: November 11, 1989

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On November 11 1989, the music video for Oh Father premiered on MTV in the US. Filmed at Culver Studios, California in late October, 1989 by director David Fincher, the black & white clip drew cinematic influence from the 1941 Orson Welles film, Citizen Kane. Its narrative expanded on darker elements from Madonna’s life – focusing on the death of her mother, her relationship with her father and the recurring effects of childhood trauma in her adult life. The clip’s icily detached symbolism and heavy subject matter are counter-balanced by overarching themes of forgiveness and inner-strength.

In a 2009 interview with The Guardian, Fincher recalled:

“I had kinda talked Madonna into releasing Oh Father as a single and we did this video and were very happy with the video – but nobody ever saw it because the song wasn’t a hit.”

Although the video was put into rotation on MTV, the channel had requested that Madonna remove a scene that displayed a close-up of the deceased mother’s lips sewn shut – a request that she refused to consider. Compounded by a tepid response to the song from radio, where its bleak overtones clashed with playlists of the day, the single stalled at number twenty in the US – her lowest peak on the Hot 100 at the time (excluding her first two singles, neither of which broke into the Hot 100). In Canada the video was put into heavy rotation and the release fared slightly better on the charts, peaking at number fourteen.

Despite its relative lack of commercial appeal, the song and video are frequently cited as a creative triumph for Madonna by fans and critics alike.

Today in Madonna History: November 10, 1984

On November 10 1984, Billboard magazine reported that Madonna’s Like A Virgin music video had been added to MTV’s playlist, immediately earning heavy rotation status on the network.

Filmed in Venice, Italy, the video marked Madonna’s second collaboration with director Mary Lambert. Lambert later recalled of the shoot:

“For Like a Virgin I said ‘Lets do it in Venice!’ The idea of Madonna singing in a gondola was the most outrageous thing I could think of. And Madonna dug it, because she has the whole thing with the Catholic Church and her Italian heritage. It turned into a huge party.”