On February 1 1985, Madonna’s music video for Material Girl premiered in the U.S. on MTV.
The Mary Lambert-directed clip was a tongue-in-cheek homage to Marilyn Monroe’s performance of Diamonds Are A Girl’s Best Friend from the 1953 film Gentlemen Prefer Blondes.
On December 19 1987, Madonna’s haunting ballad The Look Of Love peaked at number nine on the UK Singles Chart. The third and final Madonna single from the Who’s That Girl soundtrack, it was released only in select European countries and in Japan.
The Look Of Love was written, produced and recorded by Madonna and Patrick Leonard during the second of a three-day studio session, with the title track of the soundtrack being written and recorded on the first day. Additional musicians were brought in for overdubs and mixing was completed for both tracks by the end of the third day.
Despite being a set-list staple on the Who’s That Girl tour – the song’s limited release, moderate chart success, along with the fact that it has not been included in any of Madonna’s subsequent retrospective collections has led to it being largely forgotten, although fans frequently cite it as an underrated gem.
In a 1991 interview with ICON magazine, background vocalist Niki Haris expressed fond memories of performing the track with Madonna during the 1987 tour:
“My favorite song ever to perform with Madonna was a song called The Look Of Love from the Who’s That Girl Tour [Niki sings: Nowhere to run, nowhere to hide…]. That is one of the greatest songs and Madonna sings it really great. That’s my favorite song of all time as far as singing with her.”
The single reached number six in Ireland, number eight in the Netherlands and number ten in Belgium, while it peaked outside the top-ten in Germany, Switzerland, France and Japan.
On December 8 1992, Deeper and Deeper was released by Maverick Records as the second single from Erotica. The song was written by Madonna, Shep Pettibone & Anthony Shimkin and was produced by Madonna & Pettibone.
“Someone said that romance was dead
And I believed it instead of remembering
What my mama told me
Let my father mold me
Then you tried to hold me
You remind me what they said
This feeling inside
I can’t explain
But my love is alive
And I’m never gonna hide it again”
On December 5 1994, Madonna began filming the music video for Bedtime Story at Universal Studios in Los Angeles, CA.
The video marked her second collaboration with director Mark Romanek and featured cinematography by Harris Savides. To assist in the process of developing her ideas for the video into something more tangible, Madonna again turned to storyboard artist Grant Shaffer, who had previously collaborated on her videos for Deeper And Deeper and Rain.
Madonna recalled the inspiration for the video in an interview with Aperture magazine:
“My Bedtime Story video was completely inspired by all the female surrealist painters like Leonora Carrington and Remedios Varo. There’s that one shot where my hands are up in the air and stars are spinning around me. And me flying through the hallway with my hair trailing behind me, the birds flying out of my open robe – all of those images were an homage to female surrealist painters; there’s a little bit of Frida Kahlo in there, too.”
The effects-laden video was shot over six days and has been noted by Madonna as being one of the more grueling video shoots of her career. Filming of a scene that featured Madonna bathing in blue-coloured water yielded unexpectedly colourful results; when Madonna emerged from the water, she later recounted, it quickly became apparent that her skin had been temporarily stained blue.
Fortunately any on-set difficulties were not evident in the final product. Following several months of post-production work, the video’s stunning surrealist imagery was enthusiastically received by viewers upon its release in March, 1995.
A very special thank you to artist Grant Shaffer for generously sharing a selection of his original storyboards used in the development of the Bedtime Story video! We’d like to invite readers to check out more of Grant’s art on his official website – including his sketches for Deeper And Deeper, Rain and Madonna’s Japanese Takara commercial.
On November 27 1999, Madonna: The Video Collection 1993-99 hit #3 on the Billboard Top Music Videos chart.
Heather Phares from Allmusic gave the release five out of five stars and said:
“Madonna’s Video Collection: 1993-1999 adds to her status as one of the best represented artists on DVD. Though it doesn’t offer much in the way of DVD-specific features, the artistry of directors like Mark Romanek, Stephane Sedaoui, David Fincher, Jean-Baptiste Mondino, as well as Madonna herself, is on full display with videos like ‘Take a Bow’, ‘Bedtime Story’, ‘Human Nature’, ‘Frozen’, and ‘Ray of Light’. All in all, it’s a worthwhile collection of memorable videos from one of pop’s trendsetters.”
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On November 11 1989, the music video for Oh Father premiered on MTV in the US. Filmed at Culver Studios, California in late October, 1989 by director David Fincher, the black & white clip drew cinematic influence from the 1941 Orson Welles film, Citizen Kane. Its narrative expanded on darker elements from Madonna’s life – focusing on the death of her mother, her relationship with her father and the recurring effects of childhood trauma in her adult life. The clip’s icily detached symbolism and heavy subject matter are counter-balanced by overarching themes of forgiveness and inner-strength.
In a 2009 interview with The Guardian, Fincher recalled:
“I had kinda talked Madonna into releasing Oh Father as a single and we did this video and were very happy with the video – but nobody ever saw it because the song wasn’t a hit.”
Although the video was put into rotation on MTV, the channel had requested that Madonna remove a scene that displayed a close-up of the deceased mother’s lips sewn shut – a request that she refused to consider. Compounded by a tepid response to the song from radio, where its bleak overtones clashed with playlists of the day, the single stalled at number twenty in the US – her lowest peak on the Hot 100 at the time (excluding her first two singles, neither of which broke into the Hot 100). In Canada the video was put into heavy rotation and the release fared slightly better on the charts, peaking at number fourteen.
Despite its relative lack of commercial appeal, the song and video are frequently cited as a creative triumph for Madonna by fans and critics alike.
On October 30 1995, You’ll See was released as the first single from the ballads compilation, Something To Remember. It was one of three tracks written and produced by Madonna with Canadian songwriter David Foster during a marathon writing/recording session in late September 1995, with One More Chance also making the album’s final cut. A shelved collaboration entitled I Can’t Forget was recorded by British electronic group Tilt (retitled Come Closer) in 2006 and later by Canadian vocalist Angelica Di Castro. Madonna’s original unreleased demo leaked to the internet in 2010.
A Spanish version of You’ll See entitled Verás (featuring lyrics by Paz Martinez) was recorded during a brief promotional push for the album and was included on the North American maxi-single alongside an instrumental version and a live recording of Live To Tell (taken from 1987’s Ciao Italia! concert release). An alternate version of the You’ll See video was serviced to Latin markets to promote Verás featuring in-studio footage of Madonna recording its vocals.
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