On June 12, 2026, Madonna and Absolut announced a new partnership for the Confessions II era.

The campaign, titled ABSOLUT ICON., brings together Madonna’s dance floor mythology with Absolut’s long history of art, fashion and pop culture collaborations.

For fans, the biggest visual detail is pure Confessions nostalgia: the campaign, shot by Ricardo Gomes, features Madonna wearing the iconic purple corset bodysuit she wore during her 2006 Grammy Awards performance and in the “Sorry” video.

The new creative was developed with Special Offer, the design team behind the Confessions II visual identity, making the partnership feel fully connected to the album’s world.

The announcement also highlights Madonna and Absolut’s longtime support of the LGBTQ+ community, with campaign placements planned in queer publications and along Pride parade routes.

With “Bring Your Love (Stuart Price Afterhours Mix)” also out today and Madonna & Graham announced for BBC One, the Confessions II era is officially having a very busy day.