On March 5 2000, The Next Best Thing, starring Madonna and Rupert Everett hit #2 at the box-office in the USA generating $5.8 million during its opening weekend.
Category Archives: March
Today in Madonna History: March 4, 1996
On March 4 1996, Madonna’s Love Don’t Live Here Anymore music video was shot at the Confitería El Molino in Buenos Aires, Argentina, during her day off from filming Evita.
The music video was directed by Jean-Baptiste Mondino, who worked with Madonna on her videos for Open Your Heart, Justify My Love and Human Nature.
Love Don’t Live Here Anymore was released as the fourth single from the Something to Remember ballads collection.
In her Evita diaries, published by Vanity Fair magazine in 1996, Madonna made reference to the video shoot:
“There are no words to describe the weariness I feel today. I have not slept well in days, and when I do, there is no comfort. My dreams are violent and full of betrayal. Like my life, there’s no escape. I feel the responsibility of this film. I cannot talk about Evita and her life without defending myself … Dear God, what have I gotten myself into? What is happening to me? Today we went to shoot a music video for my next song. But I kept forgetting the lyrics, and felt like crying each and every time I did it. It was so frustrating. It’s my own song!”
Today in Madonna History: March 3, 2000
On March 3 2000, American Pie was released as a single in the UK. The cover of the Don McLean classic would hit number-one on the UK singles chart the following week.
A huge international hit, American Pie also topped the charts in Canada, Australia, Switzerland, Italy, Germany, Austria and Finland. In the U.S. the track was not released commercially in a strategic move designed to maximize sales of The Next Best Thing soundtrack, however it managed to reach number twenty-nine on the Hot 100 based on the strength of airplay alone.
Today in Madonna History: March 2, 1989
On March 2 1989, Madonna’s “Make A Wish” commercial for Pepsi premiered during an episode NBC-TV’s The Cosby Show.
A teaser ad had begun airing in the week leading up to the prime-time reveal of the full two-minute spot, which promised viewers the first opportunity to hear Madonna’s new single, Like A Prayer. Unbeknownst to fans at the time, the teaser featured a brief preview of the 12″ Club Version of the song (excluding any Madonna vocals).
An estimated 250 million viewers in over 40 countries tuned in to watch the only airing of “Make A Wish” – which marked the first time that a mainstream artist had launched a lead single in a promotional campaign before its official release to radio or MTV.
A brief but foretelling comment made by Madonna prior to the airing of the commercial was published in Rolling Stone magazine:
“I like the challenge of merging art and commerce. As far as I’m concerned, making a video is also a commercial. But the treatment for the video is a lot more controversial. It’s probably going to touch a lot of nerves in a lot of people. And the treatment for the commercial is…I mean, it’s a commercial. It’s very, very sweet. It’s very sentimental. The Pepsi spot is a great and different way to expose the record. Record companies just don’t have the money to finance that kind of publicity.”
The remark appeared to go conveniently unnoticed by the executives at Pepsi, who later claimed to have had no previous knowledge about the content of the Like A Prayer music video, despite the fact that it was already completed when the commercial was shot.
Banking on the buzz generated by the “Make A Wish” commercial, Sire Records issued the Like A Prayer single and its accompanying music video to radio and MTV the day after the commercial aired.
As for the ensuing controversy–that’s just another day in Madonna history.
Today in Madonna History: March 1, 2015
On March 1 2015, Madonna visited Italian talk show, Che tempo che fa, as part of her promotional tour for the Rebel Heart album. In addition to an interview with host Fabio Fazio, she performed Devil Pray for the first time, along with the album’s second single, Ghosttown.
Madonna’s appearance on the show aired on March 8th.
Today in Madonna History: March 31, 2004
On March 31 2004, the first teaser ad for Madonna’s upcoming Re-Invention World Tour appeared in London’s Evening Standard newspaper.
The first ad got readers wondering if Vogue would be performed in the show. Additional ads for Like A Prayer and Music also appeared in the paper.
Today In Madonna History: March 30, 2001
On March 30 2001, Madonna’s Drowned World Tour was confirmed via this announcement:
For the first time in eight years since The Girlie Show, Madonna promises to take the stage live in a extensive international concert tour this summer. The exhilarating itinerary promises to take her in a series of shows in Europe beginning in June and all across America starting in July. The tour will be promoted by SFX. A complete schedule of these landmark events will be announced within weeks. Madonna is expected to perform material from her smash hit electrifying Cowboy Punk album Music as well as signature songs spanning the length of her incredible stunning career in a cutting edge concert setting that will continue the tradition of trend setting innovation that Madonna is famous and known for on the stage!
Today In Madonna History 