On September 17 1998, Madonna released a statement against the World Vaisnava Association’s criticism of her Ray of Light/Shanti MTV performance: “The essence of purity and divinity is non-judgement… they should practice what they preach… if they’re so pure, why are they watching MTV?”
On September 10 1998, Madonna performed Shanti/Ashtangi and Ray Of Light at the 15th annual MTV Video Music Awards at the Universal Amphitheatre in Los Angeles, California. Ray Of Light won Best Video, Best Female Video, Best Direction (Jonas Åkerlund), Best Choreography, Best Editing and Frozen won Best Special Effects.
On August 10 1998, Matthew Rolston wrapped up the 3-day shoot for Madonna’s The Power of Good-Bye music video. The video was shot in Los Angeles and Malibu Beach, California.
On May 12 1998, Madonna’s Ray of Light music video premiered on MTV Live.
The video was directed by Jonas Åkerlund. Madonna’s scenes were shot in early April 1998 at MTV’s Times Square studios in New York and Los Angeles. The background images were shot in various cities, such as Los Angeles, New York, London, Las Vegas, and Stockholm.
On April 6 1998, an exclusive studio performance of Frozen was broadcast during the Hey! Music Awards II on Fuji-TV in Japan. Madonna was also honoured with an award during the ceremony, and offered the taped performance and acceptance speech in lieu of attendance.
On March 14 1998, Madonna’s Ray of Light album was reviewed in Billboard magazine.
The Ray of Light album would debut at #2 in the U.S. the following week, being held back from the top spot by the blockbuster soundtrack for the film, Titanic.
Meanwhile in Canada, the album would enter the chart at #1, pushing Titanic into the runner-up position.
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On March 6 1998, Madonna spent the day in Toronto, Canada conducting a press conference and various print interviews to promote her new album, Ray Of Light, released earlier that week. She ended the day with a live, hour-long interview on Much Music hosted by VJ’s Master T (personally selected by Madonna herself after viewing reels of the station’s on-air personalities) and Geneviève Borne (a self-proclaimed Madonna fan and VJ from Much Music’s French-language sister station, Musique Plus).
The much-hyped event, which marked Madonna’s first and only visit to the Much Music studios, was prefaced by the Canadian music video channel’s second Madonnathon – a day of all-Madonna programming. The first, which featured her 1992 interview with Jonathan Ross and a then-recent press junket interview with The New Music’s Jana Lynne White (and all of her music videos), aired in January of 1993 at the height of the Sex/Erotica/Body Of Evidence backlash.
After the appearance was announced, fans seeking a limited hot spot inside the studio for the interview were asked to call in and were queried a series of Madonna-related trivia questions to prove their worthiness, while others who didn’t make it inside lined the streets of the Queen St W studios on the day of the event to welcome the Queen of Pop to Toronto.
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