Today in Madonna History: December 17, 1990

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On December 17 1990, Madonna’s Justify My Love video was the subject of a feature by Steve Dougherty, in People magazine: Madonna Exposes, MTV Opposes: Is her new, naughty video art or just a Boy Toy marketing ploy? 

How does Justify My Love differ from other skin-with-a-beat videos? Let us count the ways. Here’s Madonna, in black bra, stockings and stiletto heels, putting the moves on her real-life boyfriend, model Tony Ward. Moments later she’s lip-synching with Parisian model Amanda Cazalet, 25, who is dressed like a Nazi hooker with suspenders that barely cover her nipples. Now Madonna, Cazalet and Ward are offering free instruction in a certain Kama Sutra technique while two very androgynous gents pat each other more affectionately than football players after a big play. All of which has left fans hot, censors bothered and fearless news programmers lined up to air the forbidden footage. The video single will be on sale before holiday shopping malls close; could it have been teed up better?

Today in Madonna History: December 11, 1990

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On December 11 1990, Madonna’s The Royal Box, a box-set which included The Immaculate Collection CD or cassette, VHS video, postcards and a folded poster of Madonna performing Vogue at the MTV Video Music Awards, was released.

Box sets seem to be a thing of the past.  Do you think Madonna will ever release another box set as great or greater than The Royal Box?

Do you wish Madonna had released more box sets when they were actually popular and sold well? 

Today in Madonna History: December 7, 1990

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On December 7 1990, Madonna’s Justify My Love was released as the first-ever video single, priced at $9.98.

The music video was considered too sexually explicit for MTV and was banned from the network. Madonna responded to the banning: “Why is it that people are willing to go and watch a movie about someone getting blown to bits for no reason at all, and nobody wants to see two girls kissing and two men snuggling?”

On December 3, 1990, ABC’s Nightline played the video in its entirety, then interviewed Madonna live about the video’s sexual content and censorship. When asked whether she stood to make more money selling the video than airing it on MTV, she appeared impatient and answered, “Yeah, so? Lucky me.” She also expressed during the interview that she did not understand why the video was banned, while videos containing violence and degradation to women continued to receive regular airplay. The video was then released on VHS, and became a bestselling “video single” of all time.

The Justify My Love maxi-single was an especially memorable one, featuring remixes by future songwriting collaborators William Orbit and Andre Betts, a Q-Sound mix, a remix by Madonna & Lenny Kravitz titled The Beast Within which featured Madonna reciting passages from the Book of Revelations, and a new Shep Pettibone remix of Express Yourself.

A second Justify My Love remix by Andre Betts, titled The English Mix, was sadly shelved but eventually surfaced on bootlegs and the internet, in varying degrees of quality.

Today in Madonna History: October 1, 1990

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On October 1 1990, Madonna was named the top-earning female entertainer of 1990 by Forbes magazine with an annual income of $39 million.

Here’s an excerpt from this issue:

By Matthew Schifrin with Peter Newcomb

October 1, 1990

SHE HAS JUST FINISHED a rigorous song and dance routine in Nice, France.  Madonna Ciccone, the 32-year-old bleached-blonde pop star, walks across the stage and pretends to rough up her background vocalists.  Clad in an ivory-colored bustier and trousers from a business suit, Madonna then looks out at the crowd of 35,000 fans, grabs her crotch, raises her fist and yells, “I’m the boss around here.” The crowd roars.

This routine was repeated at almost every Madonna performance this summer, but it’s more than play-acting.  She is the boss.  She is the president and sole owner of a multi-million-dollar corporate organization that in peak season has hundreds of employees and operates through nearly half a dozen entities, including Boy Toy Inc., Siren Films and Slutco.

Congratulations, Madonna.  The critics may attack you, but you are one heck of a moneymaker. The nation’s top-earning female entertainer for 1990, Madonna brought in an estimated $39 million in pretax earnings.  She has staying power, too.  While performers like Whitney Houston and Cyndi Lauper rise fast and fade fast, Madonna has stayed near the top for all five years FORBES has compiled its list of America’s highest-earning entertainers.  Since 1986 Madonna has earned at least $125 million.

Today in Madonna History: September 7, 1990

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On September 7 1990, Madonna was honored with the Commitment To Life Award and performed Vogue at the Commitment To Life IV benefit for AIDS Project Los Angeles (APLA) at the Wiltern Theatre in Los Angeles, California.

Today in Madonna History: July 28, 1990

On July 28 1990, Unistar Radio Programming aired The Madonna Story radio special in the USA. The hour and a half special included a mix of Madonna’s hit songs and a selection of interviews. The special was aired again the next day.

The Madonna Story was recorded and released (promotional-only) on a 2-LP set with cue sheets.

Today in Madonna History: July 25, 1990

On July 25 1990, Warner-Pioneer released Madonna: Blond Ambition Japan Tour 90 on VHS and laserdisc, exclusively to the Japanese market.

The release captured one of Madonna’s performances in Yokohama, Japan in April, 1990 and had previously been broadcast live on Japanese television. Due to heavy winds, no curtains were lowered to hide set changes during this particular open-air concert.