On June 2 2003, Madonna began filming the Hollywood music video in Los Angeles, California. The music video was directed by Jean-Baptiste Mondino, and portrays Madonna highlighting the highs and lows of Hollywood.

Jean-Baptiste Mondino said this about the concept of the video:

“Some kind of artifice that Hollywood can provide, that is so wide and has a graphic story-line about it as well as some humour about it, and to show the beauty, the scariness, the sexiness and the loneliness that one’s success can be, ’cause everybody’s dreaming about Hollywood, no matter what. The expectation can be very dangerous, and maybe for somebody like Madonna, who might be at a point, to realize that to be on the top is maybe not that important. That’s what I feel about the video.”