On March 4 1998, Madonna’s Frozen debuted at number eight on the Billboard Hot 100.
The lead single from Ray of Light climbed to number two on April 4 1998, behind the K-Ci & JoJo song All My Life. Frozen became the sixth single by Madonna to reach the top two position, surpassing Elvis Presley for the most number-two songs.
On March 3 1998, Madonna’s seventh studio album, Ray Of Light, was released in North America.
Spawning five singles and winning four Grammy awards, it garnered near-universal acclaim upon its release and it is often cited as a high watermark in Madonna’s career as a recording artist.
Ray Of Light was produced by Madonna & William Orbit with additional production by Patrick Leonard & Marius De Vries.
On March 2 1989, Madonna’s “Make A Wish” commercial for Pepsi premiered during an episode NBC-TV’s The Cosby Show.
A teaser ad had begun airing in the week leading up to the prime-time reveal of the full two-minute spot, which promised viewers the first opportunity to hear Madonna’s new single, Like A Prayer. Unbeknownst to fans at the time, the teaser featured a brief preview of the 12″ Club Version of the song (excluding any Madonna vocals).
An estimated 250 million viewers in over 40 countries tuned in to watch the only airing of “Make A Wish” – which marked the first time that a mainstream artist had launched a lead single in a promotional campaign before its official release to radio or MTV.
A brief but foretelling comment made by Madonna prior to the airing of the commercial was published in Rolling Stone magazine:
“I like the challenge of merging art and commerce. As far as I’m concerned, making a video is also a commercial. But the treatment for the video is a lot more controversial. It’s probably going to touch a lot of nerves in a lot of people. And the treatment for the commercial is…I mean, it’s a commercial. It’s very, very sweet. It’s very sentimental. The Pepsi spot is a great and different way to expose the record. Record companies just don’t have the money to finance that kind of publicity.”
The remark appeared to go conveniently unnoticed by the executives at Pepsi, who later claimed to have had no previous knowledge about the content of the Like A Prayer music video, despite the fact that it was already completed when the commercial was shot.
Banking on the buzz generated by the “Make A Wish” commercial, Sire Records issued the Like A Prayer single and its accompanying music video to radio and MTV the day after the commercial aired.
As for the ensuing controversy–that’s just another day in Madonna history.
On March 1 1998, the lead single from Madonna’s Ray of Light album, Frozen, debuted on the ARIA (Australian Recording Industry Association) Singles Chart at its peak of number five. The next week Frozen fell to number nine, returning at its peak on March 15 1998, and stayed there for another three weeks.
Australia released Frozen with a unique picture CD (5-track).
Today In Madonna History 