On January 25, 1989, Madonna signs a $5 million contract with Pepsi-Cola for a series of TV commercials and sponsorship of a world tour.
On January 25, 1989, Madonna signs a $5 million contract with Pepsi-Cola for a series of TV commercials and sponsorship of a world tour.
Today In Madonna History 
Like a Prayer-The beginning of her Mature period-that would last up to Ray of Light.