On July 5 2010, Madonna began filming W.E. The film locations included London, New York and France.
Madonna on her decision to direct W.E.
“I directed Filth & Wisdom to teach myself about filmmaking… And now, with this self-punishing process of being a producer and a writer and a director, I’m taking the next step.”
On May 1 2012, Madonna’s film W.E. was released as a blu-ray/DVD combo pack and standalone DVD in North America by The Weinstein Company and Anchor Bay Entertainment.
On April 2 2012, the third single from Madonna’s MDNA album, Masterpiece, was released in the United Kingdom.
Masterpiece was composed by Madonna, Julie Frost and Jimmy Harry and produced by Madonna and William Orbit.
When Madonna was directing her film W.E., her manager Guy Oseary persuaded her to compose a song for the soundtrack. Frost was living in Los Angeles at that time and was assessing her priorities in the music world, and wanted to collaborate with a number of artists, Madonna being the first. “She is an icon”, Frost said, “But most importantly she has some of the best Pop songs in the history of music… so yeah it’s always a dream to work with people like her.” Orbit, who was working with Frost and Harry on an assignment, contacted them for collaborating with Madonna on Masterpiece. He had heard Frost’s initial composition of the song and knew that Madonna would love it. According to Frost the theme explained to them was about bittersweet love and the hardships felt being in a relationship. Madonna, Frost and Harry sat together with this idea and brainstormed and came up with the lyrics and the melody. Over time, Madonna changed the structure of the song and the final version was ready for recording.
Madonna recalled:
“Guy harangued me for the entire time I was filming and editing my movie to write a song. And I said, ‘Please, Guy, I’m trying to focus on being a director and I want people to pay attention to the film and I don’t have time.’ So then I finished the film and I started making my record and somehow magically and miraculously the song emerged, ‘Masterpiece,’ so thank you, Guy Oseary, for being so irritating.”
On September 13 2011, Madonna appeared on the cover of the National Post (Canadian newspaper).
Madonna was photographed wearing a Tom Ford dress on the red carpet of the Toronto Film Festival to promote her second movie as a director — W.E. — about a woman (played by Abbie Cornish) who obsesses about divorcée Wallis Simpson, for whom King Edward gave up his throne.
On September 12 2011, Madonna released a video in response to the controversy surrounding her dislike for hydrangeas.
On September 1, Madonna attended a press conference for her directorial debut W.E. at the 2011 Venice Film Festival. Just prior to the beginning of the conference, Madonna was handed a hydrangea by a fan. Although she accepted the flowers with a smile and told the fan “thank you,” she immediately turned to her costar, and with a hot mic, said, “I absolutely loathe hydrangeas. He obviously doesn’t know that.” Madonna’s remark quickly became a subject of controversy in celebrity news, leading to much online gossips and commentaries criticizing her fuss over flowers.
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