On July 5 2010, principal photography on W.E., Madonna’s directorial feature debut began in the UK.
Madonna had this to say about her decision to direct W.E.:
“I directed Filth & Wisdom to teach myself about filmmaking… and now, with this self-punishing process of being a producer and a writer and a director, I’m taking the next step.”
On June 13 2011, The Weinstein Company announced that it had acquired U.S. distribution rights to Madonna’s directorial debut of a feature film, W.E.
Madonna had this to say:
“W.E. is about the nature of true love, and the sacrifices and compromises that are often made. I’ve wanted to tell this story for a very long time, and bringing it to life has been a great adventure for me. I’m looking forward to working with Harvey and The Weinstein Company on this film.”
On September 12 2011, Madonna released a video in response to the controversy surrounding her dislike for hydrangeas.
On September 1, Madonna attended a press conference for her directorial debut W.E. at the 2011 Venice Film Festival. Just prior to the beginning of the conference, Madonna was handed a hydrangea by a fan. Although she accepted the flowers with a smile and told the fan “thank you,” she immediately turned to her costar, and with a hot mic, said,“I absolutely loathe hydrangeas. He obviously doesn’t know that.” Madonna’s remark quickly became a subject of controversy in celebrity news, leading to much online gossips and commentaries criticizing her fuss over flowers.
On September 13 2011, Madonna appeared on the cover of the National Post (Canadian newspaper).
Madonna was photographed wearing a Tom Ford dress on the red carpet of the Toronto Film Festival to promote her second movie as a director — W.E. — about a woman (played by Abbie Cornish) who obsesses about divorcée Wallis Simpson, for whom King Edward gave up his throne.
On May 1 2012, Madonna’s film W.E. was released as a blu-ray/DVD combo pack and standalone DVD in North America by The Weinstein Company and Anchor Bay Entertainment.
On January 15 2012, Madonna and co-writers Julie Frost and Jimmy Harry won a Golden Globe for Best Original Song for Masterpiece (from the film W.E.) at the Golden Globe Awards.
On September 7 2010, Madonna and director Nathan Rissman were captured riding the subway in NYC while scouting scene locations for her second directorial effort, W.E.