On December 9 2001, Madonna presented the Turner Prize to artist Martin Creed at London’s Tate Britain gallery.
Madonna half-seriously plugged her greatest hits album, GHV2, before explaining her feelings of ambivalence towards the merit of awards in relation to the artistic process.
“Art is always at its best when there is no money, because art has nothing to do with money and everything to do with love. Like love, it can be inspiring, inexplicable, provocative and sometimes infuriating. Nevertheless, we can not live without it, so that is why I’m here – not because I think one artist is better than another, but because I want to support any artist who not only has something to say, but has the balls to say it. In a time when political correctness is valued over honesty, I would also like to say – right on motherfuckers! – everyone is a winner.”
Channel 4 unsuccessfully attempted to censor the speech during the live broadcast, and later issued an apology for Madonna’s choice of words, which aired prior to the 9pm watershed. Madonna later explained that she had not intended to use profanity until the producers asked to review the content of her speech prior to the broadcast, sparking her defiance.
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