Today in Madonna History: February 16, 1998

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On February 16 1998, Madonna’s Frozen music video premiered on MTV.

The video was delivered to select music video outlets (such as MTV and MuchMusic) in a block of dry ice.  Leading up to the video premiere, the VJs had to melt or chip away at the block to get to the video inside.

Select radio stations also received a promotional ice chest, which included a 3-track CD and a flyer promoting the lead single from Ray Of Light. The CD included the following tracks:

  1. Frozen – Radio Edit
  2. Frozen – Album Version
  3. Frozen – Hook For Call Out Research

 

Today in Madonna History: February 14, 1998

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On February 14 1998, performed a three-song mini-set to promote the release of her upcoming album Ray Of Light at The Roxy nightclub in New York City. The exclusive event marked Madonna’s first club show in fourteen years and featured performances of Sky Fits Heaven, Shanti/Ashtangi and a ten-minute version of Ray Of Light.

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Today in Madonna History: January 26, 1998

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On January 26 1998, Madonna was interviewed by Ian “Molly” Meldrum in Los Angeles, California during the promotional campaign for her upcoming album, Ray Of Light.

The interview aired in early March as an Australian television special, sponsored by Warner Music Australia.

Today in Madonna History: January 7, 1998

On January 7 1998, filming began for Madonna’s Frozen music video in the California desert with director Chris Cunningham.

Cunningham recalled the initial concept for the video in his book, Directors Label:

“The original treatment was, like, massive piles of bodies in the desert. All these figurative sculptures made up of bodies that were all multiple Madonnas. They were all going to split and break up and change into ravens and then change into dogs. Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes.”

Today in Madonna History: November 20, 1998

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On November 20 1998, the U.K.’s Channel 4 aired a Madonna interview conducted by Johnny Vaughan. The special was titled Johnny Meets Madonna and was part of Madonna’s European promotional campaign for The Power Of Good-Bye and the Ray Of Light album.

Today in Madonna History: October 7, 2000

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On October 7 2000, Madonna’s MUSIC album debuted at #1 in the USA with sales of 420,000 copies.

Dimitri Ehrlich from Vibe described the album as “a masterpiece of brilliantly arranged keyboards, futuristic drums, and electronica dressings. With folky acoustic guitars and a vaguely spiritual bend to her lyrics (like those on Ray of Light), it’s a weird and fresh-sounding album.”

Today in Madonna History: September 22, 1998

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On September 22 1998, The Power of Good-Bye was released as the third North American single from the Ray Of Light album. It was the fourth single in international markets that opted to release Drowned World/Substitute For Love as the album’s third single.

In the UK, the release was promoted as a double A-side single with Little Star.

The Power Of Good-Bye was written by Madonna & Rick Nowels and was produced by Madonna, William Orbit & Patrick Leonard. An earlier demo version of the track, believed to have been produced by Madonna & Leonard prior to Orbit’s involvement in the project, leaked in 2002.