On December 4 2011, shoe designer John Fluevog told the Calgary Herald’s Theresa Tayler that he never expected that Madonna would pay her respects by whipping out a pair of shoes he had gifted to her, putting them on during a scene in her infamous, documentary Truth Or Dare.

“Yah like ‘em?!” she said, as she flirted with the camera, showing off the “Munster” platforms.  At the time, it was a massive publicity break for the respected, but still little-known, Canadian designer.

Fluevog told Tayler that he rarely tells the story of how Madge ended up with a pair of his kicks:

“I don’t really like giving away shoes. It’s not what I do. This is a business. One night I was watching Madonna on one of those American talk shows. She was being very naughty, talking about spankings and saying all of these silly things. I thought, this is a game player. Her whole thing is a game. She needs a pair of my shoes.”

Fluevog then sent one of Madonna’s stylists a pair of his shoes and he never heard back.

“Not a thank you, not anything. Then, someone told me she wore them in the movie . . . I didn’t like Madonna’s game. I found it annoying, but I respected what she was doing.  The movie moment was a game-changer for Fluevog.  Things exploded for us. It was all a bit of shock to me.”