Today in Madonna History: September 28, 1983

On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.

Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.

Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.

Today in Madonna History: August 31, 2006

Confessions Tour

On August 31 2006, Madonna played the fourth of four sold-out dates at the Palais Omnisports de Bercy-Paris during her Confessions Tour. The show played to nearly 68,000 fans at the venue during its tour run.

Madonna has become quite familiar with the Palais Omnisports over the years, having played a combined total of 19 sold-out concerts at the venue between 1990 and 2009 for roughly 320,000 fans.

The venue was also used to film two of her shows – 1990’s Blond Ambition Tour and 2004’s Re-Invention Tour. Ironically, both films were used as part of documentaries – Truth or Dare and I’m Going To Tell You A Secret respectively. Since both documentaries focused equally on behind-the-scenes and on-stage content, only select performances could be featured in each. The complete shows for both tours filmed at the venue remain unreleased, much to the bewilderment of fans.

Today in Madonna History: August 24, 2014

express youself set 5 550express yourself set 7e 550express youself set 16 550express yourself set 7c 550express yourself set 7d 550express yourself set 13 550

On August 24 2014, Madonna was featured in a Forbes Magazine piece written by Hugh McIntyre examining the Most Expensive Music Videos Of All Time:

Of all the expensive music videos made over time (and there are quite a few), the top five are created by only two artists: Michael Jackson and Madonna. This shouldn’t come as much of a surprise, as those two legends are some of the only ones who would have enough clout to rustle up millions for a four-minute movie. While other artists typically use music videos as a way of selling more copies of a certain song or album, these two turned the music video into an art form, attempting to top themselves with each new project. (*Adjusted for inflation to 2013 dollars.)

5. Michael Jackson — “Black or White,” $6.9 million* (originally $4 million)
The lead single from Jackson’s Dangerous needed a video that would be many things all at once—fun, meaningful, and above all else, memorable.

4. Madonna — “Bedtime Story,” $7.7 million* (originally $5 million)
“Bedtime Story” is the first of three Madonna music videos on this list, though the single it was made to promote is not one of the singer’s greatest successes. Directed by Mark Romanek, who would also direct the music video that ends up surpassing “Bedtime” as the single most expensive of all time. Not one to miss a publicity opportunity, Madonna premiered the video at movie theatres in New York City, Chicago, and Santa Monica. These days, it is housed permanently in a collection at the Museum of Modern Art in New York.

3. Madonna — “Die Another Day,” $7.9 million* (originally $6.1 million)
While the song received mixed reviews from critics, Madonna’s Bond song went on to be the best-selling dance song of 2002 and 2003, and its video was nominated for a Grammy. The James Bond-inspired video has the legendary pop star fighting herself, which was a mixture of green screens and intricate and expensive special effects. A few years ago, Billboard ranked the song the #6 song from the Bond franchise.

2. Madonna — “Express Yourself,” $9.4 million* (originally $5 million)
Madonna’s “Express Yourself” video cost $5 million to make back in 1989, making it the most expensive video ever made at the time. The clip, which was inspired by 1927 German science fiction film Metropolis was directed by David Fincher, who would go on to be nominated for Academy Awards for also directing both The Curious Case of Benjamin Button and The Social Network. The video sees the singer dressing in a masculine fashion, yet being as sexual as ever.

1. Michael Jackson and Janet Jackson — “Scream,” $10.7 million* (originally $7 million)
The video for “Scream,” the first single off Michael’s HIStory: Past, Present and Future, Book I album is really one for the books, and one of the few videos that everybody remembers seeing for the first time.

(Source: Forbes Magazine – The Most Expensive Music Videos of All Time)

Today in Madonna History: August 21, 1989

madonna herb ritts cherish videoMadonna_Cherish_Video_Set_10 550cherish video set

On August 21 1989, the music video for Cherish premiered on MTV in the U.S.  The video was the directed by Madonna’s frequent collaborator and friend, photographer Herb Ritts.

lyrics alternate cherish

While the single from the Like A Prayer album went on to become another hit single, it’s interesting to note that Madonna had previously written an entirely different song using the title Cherish. Her handwritten lyrics for the unreleased track – along with several others that have yet to surface in musical form – turned up at an auction in 2011.

Today in Madonna History: August 12, 2003

53

On August 12 2003, Madonna was honoured with the Greatest Female Singer Of The Video Age award by VH1 (based on a viewer’s poll).

Today In Madonna History: July 26, 1986

Papa Don't Preach single frontpapa don't preach cdv

On July 26 1986, Papa Don’t Preach spent its third and final week at number-one on the UK singles chart. It was certified Gold by BPI on August 1st, 1986 for shipment of over 500,000 copies, based on certification thresholds at that time. With a chart run extending for 15 weeks, the single ranked #8 overall in the UK’s year-end charts tally.

The song was a massive hit across Europe, topping the Eurochart for an incredible eleven week stretch from August 2nd through October 11th, 1986 when it was finally overtaken by none other than Madonna herself with the follow-up single, True Blue.

Although Justify My Love is often cited as being the first-ever video single, it is interesting to note that it was actually not the first Madonna music video to be marketed commercially as a single. Possibly an attempt to cash-in on the success and controversy surrounding Papa Don’t Preach or more likely as a means of testing out new marketing possibilities for a hybrid laserdisc/cd format, Warner issued limited quantities of Papa Don’t Preach as a CD Video in the US, UK and Japan containing three audio tracks along with the music video. Perhaps anticipating the limited appeal of the format, Warner did not bother modifying the track-listing to include the appropriate b-sides in either the UK (Ain’t No Big Deal) or Japan (Think Of Me), instead opting to issue the US b-side (Pretender) on all three pressings. Stranger still was the release date – 1988 – two years after the standard single hit stores. Needless to say, this early attempt to market a music video single did not stir public interest the way it would in 1990, and the concept went into hibernation mode until Madonna gave audiences a video single they were willing to pay for.

Today in Madonna History: July 24, 1999

beautiful stranger single

On July 24 1999, Beautiful Stranger reached its peak position of #19 on the Billboard Hot 100. This was based on the strength of airplay alone, as Maverick Records opted to boost sales of the Austin Powers: The Spy Who Shagged Me soundtrack album by not releasing the song as a physical single in the US. Had it been issued commercially, it would have easily given Madonna another Top 10 hit. The single was released in most major markets outside the US including Canada, Europe, Australia and Japan.