On March 31 2004, the first teaser ad for Madonna’s upcoming Re-Invention World Tour appeared in London’s Evening Standard newspaper.
The first ad got readers wondering if Vogue would be performed in the show. Additional ads for Like A Prayer and Music also appeared in the paper.
On March 19 1989, Madonna’s Like A Prayer stormed on to Australia’s ARIA Singles Chart, entering at #3. It would hit ARIA’s top spot the following week, nudging out The Fine Young Cannibal’s She Drives Me Crazy.
The two songs entered into an extended dance for the pole position, with Crazy reclaiming its spot for two weeks before handing it back again to Prayer. Then back to Crazy. Then Prayer.
Dizzy yet?
Our Aussie mates may be a tad indecisive with their hits – but they sure know how to pick ’em!
On March 3 1989, Madonna’s Like A Prayer single was released.
Patrick Leonard had this to say about Like A Prayer:
“I think there was a point when we realized that it was the title track, and the lead track, and it was going to be a powerhouse. It became obvious that there was something unique about it. And that somehow we made this thing work: with its stopping and starting, and a minimalistic rhythmic thing, and the verses, and these bombastic choruses, and this giant choir comes in. This is ambitious, you know?”
On March 2 1989, Madonna’s “Make A Wish” commercial for Pepsi premiered during an episode NBC-TV’s The Cosby Show.
A teaser ad had begun airing in the week leading up to the prime-time reveal of the full two-minute spot, which promised viewers the first opportunity to hear Madonna’s new single, Like A Prayer. Unbeknownst to fans at the time, the teaser featured a brief preview of the 12″ Club Version of the song (excluding any Madonna vocals).
An estimated 250 million viewers in over 40 countries tuned in to watch the only airing of “Make A Wish” – which marked the first time that a mainstream artist had launched a lead single in a promotional campaign before its official release to radio or MTV.
A brief but foretelling comment made by Madonna prior to the airing of the commercial was published in Rolling Stone magazine:
“I like the challenge of merging art and commerce. As far as I’m concerned, making a video is also a commercial. But the treatment for the video is a lot more controversial. It’s probably going to touch a lot of nerves in a lot of people. And the treatment for the commercial is…I mean, it’s a commercial. It’s very, very sweet. It’s very sentimental. The Pepsi spot is a great and different way to expose the record. Record companies just don’t have the money to finance that kind of publicity.”
The remark appeared to go conveniently unnoticed by the executives at Pepsi, who later claimed to have had no previous knowledge about the content of the Like A Prayer music video, despite the fact that it was already completed when the commercial was shot.
Banking on the buzz generated by the “Make A Wish” commercial, Sire Records issued the Like A Prayer single and its accompanying music video to radio and MTV the day after the commercial aired.
As for the ensuing controversy–that’s just another day in Madonna history.
On December 23 1989, RPM Magazine published Canada’s Top Singles of 1989. The listing included the following Madonna singles:
On October 7 1989, Madonna’s Cherish single hit #2 on the USA Billboard Hot 100 chart.
With the success of Cherish, Madonna overtook The Beatles on the list of all-time consecutive top 5 singles in US (16 singles) and also tied with Michael Jackson for the artist with the most consecutive top 10 singles in the 1980s (17 singles).
On June 3 1989, Madonna’s Like A Prayer earned its 11th week at #1, and its 12th week in the Top 10 of the United World Chart (tracks).
Today In Madonna History 