Today in Madonna History: March 24, 2012

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On March 24th 2012, The New York Post’s Page Six reported that Madonna’s video for Girl Gone Wild had been deemed too wild for general viewing on YouTube. It would be restricted to registered users over the age of eighteen in its uncensored form:

“Madonna’s steamy new video for Girl Gone Wild has been banned from open view on YouTube for being too raunchy, with scenes including nudity and a close-up of a man’s PVC-clad crotch. YouTube chiefs have restricted the video for those 18 years or above, and sources tell us they’ve told the superstar’s management that if they want it to be available for viewing by all, they must edit out shots of bare bottoms, a man rubbing his crotch and an implied masturbation scene where a man gyrates before a mirror. Madonna’s team was working yesterday on an edited version of the video for YouTube because, for the first time, it’s based its marketing strategy for her new album, MDNA, on social media, including a live Facebook interview with Jimmy Fallon today. A source told us, ‘YouTube has decided the video is too raunchy and should only be viewed by those 18 or over, and actually, the video is hard to find on the site. YouTube has sent Madonna’s team a list of shots that should be cut to make it appropriate for everyone.’ Fashion photographers Mert Alas and Marcus Piggott directed Girl Gone Wild, using much of the singer’s trademark erotic imagery, including topless men dancing in black tights (mantyhose) and platform heels. YouTube also took exception to an S&M-inspired scene of a silhouette in chains. The video was deemed ‘inappropriate for some users’ by YouTube, and viewers must verify they’re 18 or older and log in to watch it. Madonna’s rep, Liz Rosenberg, told us, ‘Some things never change. This is a throwback to [1990] when MTV refused to show Justify My Love.'”

A re-edited version of the Girl Gone Wild video was provided to YouTube several days later and was approved for general viewing.

Today in Madonna History: March 2, 1989

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On March 2 1989, Madonna’s “Make A Wish” commercial for Pepsi premiered during an episode NBC-TV’s The Cosby Show.

A teaser ad had begun airing in the week leading up to the prime-time reveal of the full two-minute spot, which promised viewers the first opportunity to hear Madonna’s new single, Like A Prayer. Unbeknownst to fans at the time, the teaser featured a brief preview of the 12″ Club Version of the song (excluding any Madonna vocals).

An estimated 250 million viewers in over 40 countries tuned in to watch the only airing of “Make A Wish” – which marked the first time that a mainstream artist had launched a lead single in a promotional campaign before its official release to radio or MTV.

A brief but foretelling comment made by Madonna prior to the airing of the commercial was published in Rolling Stone magazine:

“I like the challenge of merging art and commerce. As far as I’m concerned, making a video is also a commercial. But the treatment for the video is a lot more controversial. It’s probably going to touch a lot of nerves in a lot of people. And the treatment for the commercial is…I mean, it’s a commercial. It’s very, very sweet. It’s very sentimental. The Pepsi spot is a great and different way to expose the record. Record companies just don’t have the money to finance that kind of publicity.”

The remark appeared to go conveniently unnoticed by the executives at Pepsi, who later claimed to have had no previous knowledge about the content of the Like A Prayer music video, despite the fact that it was already completed when the commercial was shot.

Banking on the buzz generated by the “Make A Wish” commercial, Sire Records issued the Like A Prayer single and its accompanying music video to radio and MTV the day after the commercial aired.

As for the ensuing controversy–that’s just another day in Madonna history.

Today In Madonna History: February 18, 2001

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On February 18 2001, Madonna wrote a letter to the Los Angeles Times newspaper in defence of controversial rap artist Eminem over the public and media criticism of his offensive song lyrics and Grammy Award nominations:

“What is the big deal about Eminem? Since when is offensive language a reason for being unpopular? I find the language of George W. much more offensive. I find the hypocritical nature of most popular figures in our culture much more offensive. I like the fact that Eminem is brash and angry and politically incorrect. At least he has an opinion. He’s stirring things up, he’s provoking a discussion, he’s making people’s blood boil. He’s reflecting what’s going on in society right now. That is what art is supposed to do. And after all he’s just a boy. Thank God he’s rebellious and not well-groomed. He gets my vote. Yours truly, Mrs. Ritchie.”

Today in Madonna History: January 22, 2017

On January 22 2017, Madonna released this statement in response to her controversial statements made during her speech at the Women’s March on Washington:

“Yesterday’s Rally was an amazing and beautiful experience. I came and performed Express Yourself and thats exactly what i did.

However I want to clarify some very important things. I am not a violent person, I do not promote violence and it’s important people hear and understand my speech in it’s entirety rather than one phrase taken wildly out of context.

My speech began with ” I want to start a revolution of love.” ♥️  I then go on to take this opportunity to encourage women and all marginalized people to not fall into despair but rather to come together and use it as a starting point for unity and to create positive change in the world.

I spoke in metaphor and I shared two ways of looking at things — one was to be hopeful, and one was to feel anger and outrage, which I have personally felt. However, I know that acting out of anger doesn’t solve anything. And the only way to change things for the better is to do it with love.

It was truly an honor to be part of an audience chanting we choose love.”

Madonna

Today in Madonna History: December 3, 1990

On December 3 1990, ABC’s Nightline played the banned music video for Justify My Love video in its entirety followed by a live interview with Madonna by Forrest Sawyer regarding the video’s sexual content and censorship.

When asked whether she stood to make more money selling the video than airing it on MTV, she half-jokingly answered, “Yeah, so lucky me!”

She also expressed that she did not understand why the video was banned when videos containing violence and degradation to women continued to receive regular airplay.

Today in Madonna History: November 21, 1992

On November 21 1992, Madonna’s Erotica peaked at #1 on the Billboard Hot Dance Club Songs chart in the USA.

Scott Kearnan (Boston.com) had this to say about the controversial hit single when reflecting on Madonna’s best songs:

“No pop star of her fame has been this sexually transgressive before or since… Rihanna sings about “S&M” like it’s a song about My Little Pony, but Madonna dishes on pain, pleasure, and power with the conviction of a whip crack”.

Today in Madonna History: October 28, 2012

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On October 28, newswires reported that Madonna was boo’d  for praising President Barack Obama during her (October 27) MDNA Tour stop in New Orleans.

Madonna asked the crowd, “Who’s registered to vote?” and then followed with, “I don’t care who you vote for as long as you vote for Obama.”

After the boo’s, Madonna went on to say, “Seriously, I don’t care who you vote for. Do not take this privilege for granted. Go vote.”