On September 4 1987, Madonna performed the second-to-last show of her Who’s That Girl World Tour at the Stadio Comunale in Turin, Italy. Broadcast live in Italy, France, Germany, Austria and Spain, the television special also aired at a later date in Australia and The Netherlands. The commercially released Ciao Italia! combined the Turin & Tokyo broadcasts with additional footage from the tour’s final concert in Florence, Italy.
On September 3 1983, as Madonna’s first album entered the Billboard Top 200 Albums chart at # 190 in the U.S., the album was profiled for the second week in a row by Billboard magazine – this time being featured in the New On The Charts section (pictured above).
On September 2 1993, Madonna opened the 1993 MTV Video Music Awards performing Bye Bye Baby. She cavorted on stage with three scantily clad women in a brothel-style setting, dressed in tuxedos and top hats, in a choreographed, highly sexual routine. According to choreographer Alex Magno, he wanted to do Justify My Love or The Beast Within on MTV, but Madonna decided that they might be too controversial for live television and abandoned the idea. Nevertheless, Bye Bye Baby was chosen and performed with the choreography they had been practicing for The Girlie Show World Tour, since it represented the whole idea behind the tour. Louis Virtel from The Backlot ranked the performance at number eight on a list for Madonna’s 11 Greatest VMA Moments. He praised Madonna’s rendition of the song at the Video Music Awards, calling it “a hell of a VMA performance” and a “killer cinematic throwback”.
On September 1 1994, Madonna was named Diva of the Decade by CD Review magazine.
On September 30 2012, Madonna performed the second sold out MDNA Tour stop at the Rogers Arena in Vancouver, British Columbia.
Madonna had this to say to the audience of just over 14,000 die-hard fans:
“Come on Vancouver, you stoned motherfuckers!“
On September 29 1992, Madonna’s Erotica single was released to radio. Originally credited to Madonna & Shep Pettibone, Pettibone’s partner Tony Shimkin was later granted co-writing credit for nearly all of the Pettibone collaborations on the album, including Erotica. The debut release to feature the imprint of Maverick Records, the song was produced by Madonna & Pettibone.
As several leaked demo versions of the song can now attest, the track had gone through numerous incarnations before Madonna settled on lyrics that positioned her in the perspective of Dita – the alter-ego she had created for her Sex book. The song’s original chorus (“You thrill me…”) was reincorporated into the song when Madonna performed it during her 2006 Confessions Tour. Alternate verses were also used to create the track Erotic, which was included with the Sex book – these lyrics were also featured in a William Orbit remix that was included on the Erotica maxi-single.
French art director and photographer Fabien Baron designed the artwork for the single, the album and the Sex book. He also directed the Erotica music video, which included footage he had shot on Super 8mm during the making of the book. Baron recalled his first meeting with Madonna to discuss their potential collaboration in a 2009 interview with Hint Fashion Magazine:
“I met Madonna at her home on Central Park West to talk about working on her Sex book. It was very comfortable but very uncomfortable at the same time, which is a very interesting feeling. She’s very imposing and knows what she wants. She’s very informed and opinionated, which makes her genius. She takes you in and swallows you up — and you don’t mind it – you actually enjoy it. There’s an unspoken seduction that goes on. I was young…she was young, too – and beautiful. That was an unforgettable era. She put that book out at the best moment. She timed it very well…she knows what she’s doing. And such drive. Some people want to lift stones to see what’s under them. She’ll be on a beach with millions of stones and want to lift every one of them.”
On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.
Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.
Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.
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