On September 3 1983, as Madonna’s first album entered the Billboard Top 200 Albums chart at # 190 in the U.S., the album was profiled for the second week in a row by Billboard magazine – this time being featured in the New On The Charts section (pictured above).
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On August 24 1998, Drowned World/Substitute For Love was released as the third single from Ray Of Light in most major markets outside North America. The song was written by Madonna, William Orbit and David Collins (Rod McKuen and Anita Kerr were also credited for sampled use of their composition “Why I Follow The Tigers” performed by The San Sebastian Strings) and was produced by Madonna and Orbit.
With the album’s title track being issued as the second single in North America a month after its release in other markets, it was decided to release Drowned World/Substitute For Love to fill the gap until her next international single release, The Power Of Good-bye. The single peaked at number-ten in the UK, at number-five in Italy and at number-one in Spain. Despite not being released in Canada, the song managed to reach number eighteen on the Canadian singles chart based solely on sales of the European import single, and without any promotion from radio or music video stations. Club play of the imported single, which featured remixes of both Drowned World/Substitute For Love and its b-side, Sky Fits Heaven, prompted a brief appearance by the latter on the U.S. Hot Dance/Club Play Chart, peaking at number forty-one.
The music video, filmed in London by director Walter Stern, caused a minor controversy due to scenes of Madonna’s car being chased by paparazzi on motorcycles, an image still fresh in the public’s mind at the time due the circumstances surrounding the death of Princess Diana. Liz Rosenberg denied that the scene had anything to do with the late Princess, adding that the video was about Madonna’s own experience and relationship with fame.
The song is often ranked as a fan favorite and seems to be highly-regarded by Madonna as well, considering her 2001 concert tour was named after the song and it was used as the show’s opening number. It was also performed during 2006’s Confessions Tour and appeared on her second greatest hits collection, GHV2. An early demo version of the song believed to be produced with Patrick Leonard titled No Substitute For Love leaked online in the early 2000’s. The demo contains similar lyrics but a completely different musical backing track and melody. The music that was used on the final version of the song was a previously composed instrumental track by William Orbit.
Famous faces, far off places
Trinkets I can buy
No handsome stranger, heady danger
Drug that I can try
No ferris wheel, no heart to steal
No laughter in the dark
No one-night stand, no far-off land
No fire that I can spark
On March 26 1983, the music video for Madonna’s Everybody was briefly mentioned in Billboard magazine along side the music video for Konk’s Konk Party, noting that both videos were directed by Ed Steinberg of Soft Focus Productions. What is not mentioned and likely not known to the columnist (considering they think Madonna is the name of a group!) is that Madonna appears as an extra in Konk Party along with her pals Erika Belle and Martin Burgoyne. Original Sonic Youth drummer and member of Konk, Richard Edson, is also featured in the video. Edson would later appear in the film Desperately Seeking Susan, holding open a newspaper box for Madonna, and is pictured prominently next to Madonna in the film’s cast photo – which is unusual considering the brevity of his time on-screen. He worked with Madonna again in 1988, playing the character of Johnny Crackow in the film, Bloodhounds Of Broadway.
Sonic Youth would explore their own fascination with Madonna with their side project, Ciccone Youth. In liner notes for Sonic Youth’s reissue of their landmark album, Daydream Nation (1988), the band revealed that they had given an advance copy of Ciccone Youth’s The Whitey Album (1988) to Madonna’s sister, who was working in Warner’s art department at the time, seeking Madonna’s approval for the use of her image on the album cover (her songs Into The Groove & Burning Up were also covered & sampled). Word came back that Madonna had no issues with it, adding that she remembered the band from their early days in New York.
Sonic Youth made humourous references to Madonna’s place in popular culture in their promotional artwork throughout the 80’s – typically designed by bassist/vocalist/guitarist and visual artist, Kim Gordon. They were even known to use Madonna’s music as interludes during guitar changes at their shows in the 80’s, bewildering audience members who were not privy to their shared origins as part of the early 80’s underground music scene in NYC.
In another connection, Sonic Youth’s 2004 album, Sonic Nurse, featured artwork from Richard Prince’s acclaimed Nurse Paintings series. In 2015, Madonna used a rotating selection of paintings from her own art collection as backdrops for a series of press junket interviews to promote her Rebel Heart album. One of the paintings displayed was Prince’s Heartbreak Nurse from his Nurse Paintings series.
On February 26 1983, Madonna’s first single, Everybody, spent its 17th and final week on Billboard’s Hot Dance Music/Club Play chart in the USA. Everybody reached #3 on the chart on November 6, 1982. In addition to spending 17 weeks on the Hot Dance/Club Play chart, the classic dance hit also spent 8 weeks on the Bubbling Under Hot 100 Singles chart. Not bad for a first single!
On February 5 1983, Madonna’s Everybody charted at #37 on Billboard’s Dance Club Songs (later renamed the Hot Dance Music/Club Play) chart in the USA.
Madonna’s reaction to the first time she heard Everybody on the radio:
“I was living on the Upper West Side, 99th and Riverside, and about 7:00 at night I had the radio on in my bedroom, on WKTU, and I heard ‘Everybody‘. I said ‘Oh, my God, that’s me coming out of that box.’ It was an amazing feeling.”
On January 22 1983, Madonna’s Everybody peaked on Billboard’s Bubbling Under singles chart in the U.S., spending the first of three consecutive weeks at #107. Although the song managed to bubble under for a total of eight weeks, it didn’t gain enough support from mainstream radio to break into the Hot 100.
On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.
Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.
Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.
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