Today in Madonna History: September 29, 1992

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On September 29 1992, Madonna’s Erotica single was released to radio. Originally credited to Madonna & Shep Pettibone, Pettibone’s partner Tony Shimkin was later granted co-writing credit for nearly all of the Pettibone collaborations on the album, including Erotica. The debut release to feature the imprint of Maverick Records, the song was produced by Madonna & Pettibone.

As several leaked demo versions of the song can now attest, the track had gone through numerous incarnations before Madonna settled on lyrics that positioned her in the perspective of Dita – the alter-ego she had created for her Sex book. The song’s original chorus (“You thrill me…”) was reincorporated into the song when Madonna performed it during her 2006 Confessions Tour. Alternate verses were also used to create the track Erotic, which was included with the Sex book – these lyrics were also featured in a William Orbit remix that was included on the Erotica maxi-single.

French art director and photographer Fabien Baron designed the artwork for the single, the album and the Sex book. He also directed the Erotica music video, which included footage he had shot on Super 8mm during the making of the book. Baron recalled his first meeting with Madonna to discuss their potential collaboration in a 2009 interview with Hint Fashion Magazine:

“I met Madonna at her home on Central Park West to talk about working on her Sex book. It was very comfortable but very uncomfortable at the same time, which is a very interesting feeling. She’s very imposing and knows what she wants. She’s very informed and opinionated, which makes her genius. She takes you in and swallows you up — and you don’t mind it –  you actually enjoy it. There’s an unspoken seduction that goes on. I was young…she was young, too – and beautiful. That was an unforgettable era. She put that book out at the best moment. She timed it very well…she knows what she’s doing. And such drive. Some people want to lift stones to see what’s under them. She’ll be on a beach with millions of stones and want to lift every one of them.”

Today in Madonna History: September 28, 1983

On September 28 1983, Billboard magazine reported that the music video for Madonna’s second single, Burning Up, had been added into MTV rotation during the preceding week. The video marked Madonna’s introduction to MTV audiences, as the channel had not previously aired the low-budget clip produced for Everybody.

Although the Burning Up/Physical Attraction single had already been out for six months by the time a video finally surfaced, it featured a new mix of the song (which differed from both the 12″ single and from the version that appeared on original vinyl pressings of the album) and was seemingly intended to promote her debut album as a whole rather than the song itself, given that Burning Up had not been actively promoted to radio by her label. Just weeks before the video’s release, Sire/Warner had issued promotional 12-inch copies of Lucky Star/Holiday to gauge public interest for her next single release, and were apparently caught off guard by the swift success of the latter track, as no video or remixes had been readied to promote it.

Indeed, the label’s somewhat haphazard early steps in marketing the album gave very little indication of its impending success.

Today in Madonna History: September 27, 1994

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On September 27 1994, Secret was released as the lead single from Bedtime Stories. Initially credited to Madonna & Dallas Austin upon its release, Shep Pettibone was later given a co-writing credit due to his involvement in the creation of an early demo version of the track entitled Something Coming Over Me. The demo – which has been described by the few who have heard it as having a club anthem vibe without the R&B overtones of the Austin version – was submitted by Pettibone to the Library Of Congress for copyright registration but has yet to leak. The released version was produced by Madonna & Dallas Austin, and is the only song on the album to feature Austin’s untouched production work. Austin’s other contributions to the album were either reworked with new production (Survival) or remixed (Sanctuary) by Nellee Hooper or Daniel Abraham (Don’t Stop)‏.

To promote the release of Secret, Madonna made her virgin attempt at reaching out to fans and potential listeners via the burgeoning world wide web with a playful audio teaser:

“Hello all you cyberheads! Welcome to the 90’s version of intimacy…you can hear me, you can even see me, but you can’t touch me! Do you recognize my voice? It’s Madonna. Often imitated but never duplicated. Or should I say – often irritated? If you feel like it, you can download the sound file of my new single Secret from my new album Bedtime Stories which comes out next month. I just shot the video in New York and will be premiering an exclusive sample of it online, so check back soon. In the meantime, why don’t you post me a message and let me know what you think of my new song. And by the way, don’t believe any of those online imposters pretending to be me…ain’t nothing like the real thing! Peace out.”

While the North American single used only the instrumental version of Secret on its flip-side, many other markets, including European territories, were treated to an unreleased outtake from the Bedtime Stories sessions. Perhaps fearing that the distinctly American R&B influence of Secret may have had limited appeal in Europe, Warner made the strategic decision to include an added incentive for European fans to pick up the single – undoubtedly spurring an increase in the number of copies exported to North America in the process. Although non-album b-sides are a relatively rare occurrence in Madonna’s catalogue given the large number of singles she has released through the years, Let Down Your Guard (written and produced by Madonna & Dallas Austin) is particularly peculiar due to its labeling as a “Rough Mix Edit.” This disclaimer-like appendage seemingly suggests that either Madonna or her record label deemed it necessary to explicitly caution listeners that the song was not indicative of the more polished production work that would be featured on the Bedtime Stories album proper. Indeed, the idiosyncratic nuances of Austin’s production (with its tip-of-the-hat to early Prince material) is largely what makes Let Down Your Guard such an unguarded and enjoyable obscurity – rendering its disclaimer redundant.

Today in Madonna History: September 26, 2003

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On September 26 2003, a Madonna special collector’s edition of Q magazine hit newsstands in the UK.

Today in Madonna History: September 25, 2008

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On September 25 2008, Madonna’s Sticky & Sweet Tour was performed at Jaz Beach, Budva, Montenegro.

Here are some photos of the stage being built on-site:

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Today in Madonna History: September 17, 1998

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On September 17 1998, Madonna released a statement against the World Vaisnava Association’s criticism of her Ray of Light/Shanti MTV performance: “The essence of purity and divinity is non-judgement… they should practice what they preach… if they’re so pure, why are they watching MTV?”

Today in Madonna History: September 16, 2003

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On September 16 2003, Madonna made an hour-long appearance on The Oprah Winfrey Show to promote her first children’s book, The English Roses. It was Madonna’s third appearance on the popular daytime talk show.