Today in Madonna History: February 8, 2012

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On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:

It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”

A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.

Below are some of the astounding numbers that add up for Madonna this past week.

MADONNA BY THE NUMBERS:

  • 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
  • 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
  • 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
  • 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
  • 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
  • 47.1 Million – Households saw Madonna’s Super Bowl Performance
  • #6 – Trending at No. 6 on European Airplay Charts
  • #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
  • 2500 – Spins in less than 48 hours at Top 40 radio
  • 25 – Give Me All Your Luvin’ single’s chart debut
  • 51 – Global Tour Dates Announced by Live Nation
  • 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’

Today in Madonna History: February 7, 1987

On February 7 1987, Open Your Heart hit #1 on the Billboard Hot 100 in the U.S.  It was the 4th international single release from the True Blue album.

The single’s b-side, White Heat, was inspired by the 1949 Warner Bros. film of the same name starring James Cagney, to whom Madonna dedicated the song. Interspersed with dialogue taken directly from the film, Madonna’s lyrics put her love of double entendre to clever use as she compares the film’s themes of trust and betrayal among gang members to affairs of the heart.

White Heat was written and produced by Madonna & Patrick Leonard and was one of the earlier songs developed for the True Blue album, along with Open Your Heart. The initial copyright registration, submitted to the Library Of Congress in 1985, lists the song under its original title, Get Up Stand Tall.

Both songs were performed during 1987’s Who’s That Girl Tour. White Heat was also featured as the b-side for the single, Who’s That Girl, released in the summer of 1987.

 

Today in Madonna History: February 6, 1991

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On February 6, 1991, Madonna’s The Immaculate Collection video collection was certified multi-platinum for sales of 150,000 units in the USA.

Today In Madonna History: February 5, 1983

On February 5 1983, Madonna’s Everybody charted at #37 on Billboard’s Dance Club Songs (later renamed the Hot Dance Music/Club Play) chart in the USA.

Madonna’s reaction to the first time she heard Everybody on the radio:

“I was living on the Upper West Side, 99th and Riverside, and about 7:00 at night I had the radio on in my bedroom, on WKTU, and I heard ‘Everybody‘. I said ‘Oh, my God, that’s me coming out of that box.’ It was an amazing feeling.”

Today in Madonna History: February 4, 1984

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On February 4 1984, Madonna was featured on the cover of No. 1 magazine.

Today in Madonna History: February 3, 1987

On February 3 1987, Madonna’s True Blue album was certified 4x platinum, for sales of 4 million units in the USA.

Today in Madonna History: February 2, 1990

On February 2 1990, the fifth North American single from the Like A Prayer album, Keep It Together, was reviewed in Billboard magazine.