On December 9 1989, Madonna was featured in a two-page spread in Billboard magazine, paid for by her record company and management, congratulating her on being named Artist of the Decade by Musician magazine.

Madonna’s September 1989 performance of Express Yourself at the MTV VMA’s perfectly encapsulates the sentiments expressed in the tribute. As her only live performance that year, it only hinted at Madonna’s next mission: to revolutionize the concert touring industry.