Today In Madonna History: March 17, 1999

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On March 17 1999, Madonna won Best Dance Artist – Solo and Best Dance Video (Ray Of Light) at the 14th annual International Dance Music Awards at the Winter Music Conference in Miami, Florida.

Today in Madonna History: March 16, 2004

On March 16 2004, Love Profusion was commercially released in North America on CD maxi-single. In the U.S., a double 12″ vinyl edition of the maxi-single was also released one week later, on March 23rd. Written & produced by Madonna & Mirwais Ahmadzaï, Love Profusion was the fourth and final North American single release from the American Life album. In the UK, Warner chose to issue the song instead of Nothing Fails as the album’s third and final single in December, 2003.

Though lack of radio support kept Love Profusion from charting on the Hot 100 in the U.S., it nevertheless managed to top the Hot Dance/Club Play chart. North of the border, the track peaked at #3 on the Canadian singles chart.

North American pressings of the CD maxi-single included a fold-out tester square of the Estée Lauder fragrance Beyond Paradise. The television commercial for the fragrance featured the song Love Profusion – and although Madonna was replaced by supermodel Carolyn Murphy, it used the same computer-generated imagery as the music video’s “daylight” scenes. Both the video and the commercial were created simultaneously by director Luc Besson.

Today In Madonna History: March 15, 1995

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On March 15 1995, Madonna signed on to star as the late Eva Peron in film version of Andrew Lloyd Webber’s Broadway musical Evita.

Today In Madonna History: March 14, 2001

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On March 14, 2001, Madonna held open auditions for dancers for her Drowned World Tour at Musical Theatre Works in New York, NY.

Today in Madonna History: March 13, 1999

On March 13 1999, Nothing Really Matters spent the first of two weeks at #1 on Billboard’s Hot Dance/Club Play chart in the U.S.

Despite being a successful club hit, many have cited Warner’s unusual marketing choices for the single as the primary reason for its poor placement on the Hot 100, where its peak of #93 remains the lowest of her charting singles.

The delayed release of the commercial single – which came long after the song had peaked at radio – was clearly a blunder, while other aspects of the song’s promotion seemingly started too early. After declining to release the experimental remixes for The Power Of Good-Bye in the U.S. (the remixes were issued commercially in Canada & abroad), Warner jumped the gun by beginning to service remixes of Nothing Really Matters promotionally to clubs as early as September of 1998 – over six months ahead of the maxi-single release.

An alternative might have been to service the Sky Fits Heaven remixes promotionally in the U.S. during the interim, considering that it managed to enter the Dance/Club Play chart based solely on spins from the imported Drowned World/Substitute For Love single, with no push from the label domestically.

Chart positions and marketing decisions aside, the maxi-single for Nothing Really Matters, with its wonderfully varied set of remixes by Peter Rauhofer, Kruder & Dorfmeister and Talvin Singh, remains one of Madonna’s best, in our opinion. Together with its visually stunning music video, the single marked an artistically pleasing closing chapter to the epic Ray Of Light era.

Today In Madonna History: March 12, 1994

On March 12, 1994, Madonna made a surprise appearance at the AIDS Dance-A-Thon benefit in San Francisco, California.

Today in Madonna History: March 11, 1986

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On March 11 1986, Madonna was named Favorite Female Musical Performer at the 12th annual People’s Choice Awards.  Madonna accepted her award from the set of Shanghai Surprise in London, England.