On August 5 1990, Madonna – Live! Blond Ambition World Tour 90 was broadcast live on HBO-TV from Stade de l’Ouest, Nice, France and seen in more than 4.3 million households – it was the most-watched entertainment special in the network’s 18-year history (at the time).
Today In Madonna History 
In retrospect, Blonde Ambition was the beginning of the Sex Years. Madonna would reinvent her life and image four years later with #1 hit Take a Bow.