Today in Madonna History: February 8, 2012

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On February 8 2012, Madonna’s management issued a press release recapping her triumphant performance at the Super Bowl and looking ahead to the release of her new album, MDNA:

It’s been a record-breaking week for Madonna. Along with 117.8 million viewers – the largest viewership for a halftime show in Super Bowl history – and three million more viewers than the game itself, the pre-orders for the Material Girl’s upcoming MDNA album ascended to the top spot on iTunes stores in 50 countries and was the largest one day pre-order of any album in iTunes history, it was confirmed today by her record label Interscope. Commented Madonna, “Thanks for all the L-U-V!! from around the world.”

A key part of the album release included a first of its kind worldwide promotion by Clear Channel, a leading global media and entertainment company, which premiered Madonna’s highly anticipated new single and video, Give Me All Your Luvin’, across its full range of media platforms, including radio, outdoor, online and mobile on Friday, February 3. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released globally March 26.

Below are some of the astounding numbers that add up for Madonna this past week.

MADONNA BY THE NUMBERS:

  • 50 Number 1’s – Pre-orders for Madonna’s MDNA album on iTunes (biggest one day pre-order in iTunes (biggest one-day pre-order in iTunes history) hit the top spot at iTunes store in 50 countries!
  • 11,000,000 – YouTube downloads of new Madonna video… and counting. The most searched subject on YouTube and Google during the Super Bowl
  • 13 – Madonna’s new single catapults to the #13 spot on Billboard’s Hot 100 Chart
  • 56 – Give Me All Your Luvin’ marks Madonna’s 56th appearance on the Hot 100 according to Billboard’s Keith Caulfield
  • 117.8 Million – Peak audience viewership during Madonna’s halftime performance – largest in Super Bowl history – up 4.7 million from last year – surpasses Michael Jackson’s 1993 halftime performance – and exceeds by 3 million the number of people viewing the 2012 Giants/Patriots game.
  • 47.1 Million – Households saw Madonna’s Super Bowl Performance
  • #6 – Trending at No. 6 on European Airplay Charts
  • #2 – iTunes Single, jumped from previous spot 11 after the Super Bowl
  • 2500 – Spins in less than 48 hours at Top 40 radio
  • 25 – Give Me All Your Luvin’ single’s chart debut
  • 51 – Global Tour Dates Announced by Live Nation
  • 1600 – Clear Channel Digital Billboards Around the Globe aired Madonna’s Give Me All Your Luvin’

Today in Madonna History: February 3, 2012

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On February 3 2012, Madonna’s Give Me All Your Luvin’ single was released by Interscope Records as the lead single from MDNA.

Give Me All Your Luvin’ featured guest vocals from Nicki Minaj and M.I.A.

The song was written by Madonna, M.I.A., Nicki Minaj, Martin Solveig, and Michael Tordjman, while being produced by Madonna and Martin Solveig.

L-U-V Madonna
Y-O-U you wanna
I see you coming and I don’t wanna know your name
L-U-V Madonna
I see you coming and you’re gonna have to change the game
Y-O-U you wanna
Would you like to try?
Give me a reason why
Give me all that you got
Maybe you’ll do fine
As long as you don’t lie to me
And pretend to be what you’re not

TODAY IN MADONNA HISTORY: JANUARY 29, 2012

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On January 29 2012, Live Nation Entertainment and Interscope Records released a press release announcing Madonna’s Give Me All Your Luvin’ single:

Madonna will be releasing her new single Give Me All Your Luvin’ featuring Nicki Minaj & M.I.A. on February 3rd, three days before her highly anticipated Bridgestone Super Bowl halftime performance. Give Me All Your Luvin’ is the first single from Madonna’s upcoming album MDNA, her 12th studio album and follow up to 2008’s Hard Candy which debuted at No. 1 in 37 countries. The song was written by Madonna, Martin Solveig, Nicki Minaj and M.I.A, composed by Martin Solveig and Michael Tordjman and produced by Madonna and Martin Solveig.

Where does this single rank for you in the history of Madonna’s hit singles? Is it a favorite? Forgotten? Should she perform it again? 

Today in Madonna History: December 16, 2010

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On December 16 2010, Madonna released a special statement to her fans:

“It’s official! I need to move. I need to sweat. I need to make new music! Music I can dance to. I’m on the lookout for the maddest, sickest, most bad ass people to collaborate with. I’m just saying……”

Madonna’s search would result in the creation of her twelfth studio album, MDNA.

Today in Madonna History: August 3, 2012

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On August 3 2012, Madonna’s Turn Up The Radio was released as the third single from the MDNA album in the United Kingdom.

The examiner reviewed the single and noted:

Turn Up the Radio should have been the first single, not the third. The song is light, fun and has a killer hook.

In a world where ageism doesn’t exist, Turn Up the Radio would become one of the biggest pop anthems ever. It certainly competes with Madonna’s other classic songs such as Vogue, Holiday, and Into the Groove. However, we live in a world where a new song from a singer over 40 (particular a female singer) is not welcome at contemporary radio.

Today in Madonna History: June 19, 2012

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On June 18 and 19 2012, Madonna was in Florence, Italy, shooting the music video for Turn Up the Radio.  The video was directed by Tom Munro.  Tom had previously directed Madonna’s music video for Give It 2 Me in 2008.   

The video was released on July 16, 2012.

Today in Madonna History: April 2, 2012

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On April 2 2012, the third single from Madonna’s MDNA album, Masterpiece, was released in the United Kingdom.

Masterpiece was composed by Madonna, Julie Frost and Jimmy Harry and produced by Madonna and William Orbit.

When Madonna was directing her film W.E., her manager Guy Oseary persuaded her to compose a song for the soundtrack. Frost was living in Los Angeles at that time and was assessing her priorities in the music world, and wanted to collaborate with a number of artists, Madonna being the first. “She is an icon”, Frost said, “But most importantly she has some of the best Pop songs in the history of music… so yeah it’s always a dream to work with people like her.” Orbit, who was working with Frost and Harry on an assignment, contacted them for collaborating with Madonna on Masterpiece. He had heard Frost’s initial composition of the song and knew that Madonna would love it. According to Frost the theme explained to them was about bittersweet love and the hardships felt being in a relationship. Madonna, Frost and Harry sat together with this idea and brainstormed and came up with the lyrics and the melody. Over time, Madonna changed the structure of the song and the final version was ready for recording.

Madonna recalled:

“Guy harangued me for the entire time I was filming and editing my movie to write a song. And I said, ‘Please, Guy, I’m trying to focus on being a director and I want people to pay attention to the film and I don’t have time.’ So then I finished the film and I started making my record and somehow magically and miraculously the song emerged, ‘Masterpiece,’ so thank you, Guy Oseary, for being so irritating.”