Today in Madonna History: November 12, 1994

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On November 12 1994, Madonna’s Bedtime Stories was the week’s highest debut on the Billboard 200 album chart, peaking at #3 with sales of 145,000 units.

While the figure represented a 15% drop in first-week sales from her previous long player, Erotica, the album proved to be a commercial grower in America – where the runaway success of its second single, Take A Bow, would push its overall U.S. sales tally well beyond that of its predecessor.

Underscoring urban/r&b music’s U.S. chart domination at the time, Bedtime Stories was held back from the top spot by the Murder Was The Case soundtrack (performed by Snoop Doggy Dogg) and Boyz II Men’s II.

Today in Madonna History: September 27, 1994

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On September 27 1994, Secret was released as the lead single from Bedtime Stories. Initially credited to Madonna & Dallas Austin upon its release, Shep Pettibone was later given a co-writing credit due to his involvement in the creation of an early demo version of the track entitled Something Coming Over Me. The demo – which has been described by the few who have heard it as having a club anthem vibe without the R&B overtones of the Austin version – was submitted by Pettibone to the Library Of Congress for copyright registration but has yet to leak. The released version was produced by Madonna & Dallas Austin, and is the only song on the album to feature Austin’s untouched production work. Austin’s other contributions to the album were either reworked with new production (Survival) or remixed (Sanctuary) by Nellee Hooper or Daniel Abraham (Don’t Stop)‏.

To promote the release of Secret, Madonna made her virgin attempt at reaching out to fans and potential listeners via the burgeoning world wide web with a playful audio teaser:

“Hello all you cyberheads! Welcome to the 90’s version of intimacy…you can hear me, you can even see me, but you can’t touch me! Do you recognize my voice? It’s Madonna. Often imitated but never duplicated. Or should I say – often irritated? If you feel like it, you can download the sound file of my new single Secret from my new album Bedtime Stories which comes out next month. I just shot the video in New York and will be premiering an exclusive sample of it online, so check back soon. In the meantime, why don’t you post me a message and let me know what you think of my new song. And by the way, don’t believe any of those online imposters pretending to be me…ain’t nothing like the real thing! Peace out.”

While the North American single used only the instrumental version of Secret on its flip-side, many other markets, including European territories, were treated to an unreleased outtake from the Bedtime Stories sessions. Perhaps fearing that the distinctly American R&B influence of Secret may have had limited appeal in Europe, Warner made the strategic decision to include an added incentive for European fans to pick up the single – undoubtedly spurring an increase in the number of copies exported to North America in the process. Although non-album b-sides are a relatively rare occurrence in Madonna’s catalogue given the large number of singles she has released through the years, Let Down Your Guard (written and produced by Madonna & Dallas Austin) is particularly peculiar due to its labeling as a “Rough Mix Edit.” This disclaimer-like appendage seemingly suggests that either Madonna or her record label deemed it necessary to explicitly caution listeners that the song was not indicative of the more polished production work that would be featured on the Bedtime Stories album proper. Indeed, the idiosyncratic nuances of Austin’s production (with its tip-of-the-hat to early Prince material) is largely what makes Let Down Your Guard such an unguarded and enjoyable obscurity – rendering its disclaimer redundant.

Today in Madonna History: September 8, 1994

On September 8 1994, Madonna presented the award for Video of the Year at the MTV VMA’s. She was escorted onstage by David Letterman, poking fun at their supposed feud following Madonna’s infamous profanity propelled appearance on Letterman earlier that year.

The appearance was intended to generate buzz for her soon-to-be-released single, Secret and its accompanying album, Bedtime Stories.

Today in Madonna History: May 10, 1997

On May 10 1997, Gary Barlow’s Love Won’t Wait hit #1 on the UK Singles chart. The track was the lead single from the former Take That singer’s debut solo album, Open Road.

The song was written by Madonna & Shep Pettibone during an early 1994 writing session for what would evolve into Madonna’s Bedtime Stories album.

After recording a handful of demos with Pettibone, Madonna decided to shift musical directions. While some of Madonna’s lyrics from the Pettibone sessions would be reworked into songs that would appear on Bedtime Stories, the excellent Love Won’t Wait remained shelved until it was submitted to Gary Barlow’s manager for consideration.

Strangely, Barlow’s single release credited only Shep Pettibone as the song’s writer, with no mention of Madonna or her publishing company, Webo Girl, Inc. This was subsequently corrected in the liner notes for Barlow’s album, Open Road, with both Madonna & Pettibone receiving credit.

Madonna’s soulfully delivered original demo version of Love Won’t Wait leaked online a few years after Barlow’s version was released.

Today In Madonna History: March 18, 1995

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On March 18 1995,  Madonna hosted a pajama party for 1,500 fans at Webster Hall, in New York, to celebrate the premiere of the Bedtime Story music video broadcast live on MTV. During the party, Madonna also read a bedtime story of Miss Spider’s Tea Party by David Kirk.

Today in Madonna History: February 27, 1995

On February 27 1995, Madonna’s Bedtime Stories album was certified double platinum for shipment of over two million units in the U.S.

Today in Madonna History: February 13, 1995

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On February 13 1995, Bedtime Story was released in Europe by Maverick Records as the third single from the album Bedtime Stories. In North America, the single was delayed until April due to the sleeper success of Take A Bow, which continued its slow-but-steady climb to the top of the Hot 100.

Bedtime Story was written by Björk, Marius De Vries & Nellee Hooper and was produced by Hooper & Madonna. Björk’s original demo, titled Let’s Get Unconscious, was reworked by Hooper & DeVries and renamed Bedtime Story for its submission to Madonna. Björk later revisited elements of the song’s lyrics in Sweet Intuition–a b-side from her 1995 single, Army Of Me.

In a 2001 interview for NYLON magazine, writer James Servin asked Björk whether it was true that she had written the lyrics to Bedtime Story for Madonna because she liked the idea of her expressing a viewpoint that was paradoxical to her controlled public image:

“I think at the time, yes. But that’s like six years ago, when everything about [Madonna] seemed very controlled. I think she’s a very intuitive person, and definitely her survival instincts are incredible. They’re like, outrageous. At the time, the words I thought she should say were, ‘I’m not using words anymore, let’s get unconscious honey. Fuck logic. Just be intuitive. Be more free. Go with the flow.’ Right now, she seems pretty much to be going with the flow.”

This prompts me to ask Björk if she thinks she might have put those mellowing-out thoughts into Madonna’s head. “Well, I wouldn’t credit myself for that,” she says. “Not at all. That’s a question for you to ask her.”

I sent a fax to Madonna via her publicist Liz Rosenberg, with the question: “Did singing the lyrics Björk wrote for Bedtime Story lead you in the direction of going more with the flow?” A day or two later, I receive this e-mail from Liz Rosenberg: “I wish I could get an answer from Madonna for you. She’s deep into rehearsals for her tour, and I can’t get any info from her for a while. I can tell you that Madonna certainly thinks Björk is inspiring and a brilliant artist. Madonna is a huge fan of her music. I’ve never thought Madonna was a ‘go with the flow’ person before or after recording Bedtime Story. She goes with a flow – but it’s a flow of her own creation, if you know what I mean.”