On July 1 1989, Express Yourself became Madonna’s sixth number one single on the Eurochart Hot 100 Singles chart in Europe. It remained in the chart’s top position for three weeks.
Category Archives: 1989
Today in Madonna History: April 29, 1989
On April 29 1989, Madonna’s Like A Prayer album entered its second week at #1 on the Canadian album charts.
Hitting number #1 on April 22 1989, Like A Prayer would remain at the top of the Canadian album charts until the week of June 3 1989.
Today in Madonna History: April 22, 1989
On April 22 1989, Madonna’s Like A Prayer album and single reached #1 simultaneously in the USA.
The album stayed at the top of the charts for 6 weeks, while the single stayed at the top of the Hot 100 for 3 weeks.
Today in Madonna History: April 15, 1989
On April 15 1989, Madonna’s Like A Prayer became the number one dance single on the Billboard Hot Dance Club Play chart.
Like A Prayer remained number one for the week of April 22.
Today in Madonna History: March 2, 1989
On March 2 1989, Madonna’s “Make A Wish” commercial for Pepsi premiered during an episode NBC-TV’s The Cosby Show.
A teaser ad had begun airing in the week leading up to the prime-time reveal of the full two-minute spot, which promised viewers the first opportunity to hear Madonna’s new single, Like A Prayer. Unbeknownst to fans at the time, the teaser featured a brief preview of the 12″ Club Version of the song (excluding any Madonna vocals).
An estimated 250 million viewers in over 40 countries tuned in to watch the only airing of “Make A Wish” – which marked the first time that a mainstream artist had launched a lead single in a promotional campaign before its official release to radio or MTV.
A brief but foretelling comment made by Madonna prior to the airing of the commercial was published in Rolling Stone magazine:
“I like the challenge of merging art and commerce. As far as I’m concerned, making a video is also a commercial. But the treatment for the video is a lot more controversial. It’s probably going to touch a lot of nerves in a lot of people. And the treatment for the commercial is…I mean, it’s a commercial. It’s very, very sweet. It’s very sentimental. The Pepsi spot is a great and different way to expose the record. Record companies just don’t have the money to finance that kind of publicity.”
The remark appeared to go conveniently unnoticed by the executives at Pepsi, who later claimed to have had no previous knowledge about the content of the Like A Prayer music video, despite the fact that it was already completed when the commercial was shot.
Banking on the buzz generated by the “Make A Wish” commercial, Sire Records issued the Like A Prayer single and its accompanying music video to radio and MTV the day after the commercial aired.
As for the ensuing controversy–that’s just another day in Madonna history.
Today in Madonna History: January 24, 1989
On January 24, 1989, Madonna and Sean Penn were featured on the cover of National Enquirer. “Madonna tells cops: Sean beat me and tied me up – Divorce Drama.”
Today in Madonna History: December 30, 1989
On December 30 1989, Dear Jessie peaked at number-five on the UK singles chart. The track was released as the fourth single from Like A Prayer in Europe (with the exception of France which instead opted to service the North American/Japanese fourth single, Oh Father) and as the fifth single in Australia.
Dear Jessie was written and produced by Madonna and Patrick Leonard and was inspired by Leonard’s young daughter, Jessie, with whom Madonna had developed a special connection.
The psychedelia-infused reflection on childhood fantasy and innocence was particularly poignant within the context of the Like A Prayer album’s sequencing, with its segue into Oh Father offering a stark musical and emotional contrast that is perhaps one of the most effective in Madonna’s body of work.
Today In Madonna History 