Today in Madonna History: October 13, 1992

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On October 13 1992, the Erotica single was released. Originally credited to Madonna & Shep Pettibone, Pettibone’s partner Tony Shimkin was later granted co-writing credit for nearly all of the Pettibone collaborations on the album, including Erotica. The debut release to feature the imprint of Maverick Records, the song was produced by Madonna & Pettibone.

As several leaked demo versions of the song can now attest, the track had gone through numerous incarnations before Madonna settled on lyrics that positioned her in the perspective of Dita – the alter-ego she had created for her Sex book. The song’s original chorus (“You thrill me…”) was reincorporated into the song when Madonna performed it during her 2006 Confessions Tour. Alternate verses were also used to create the track Erotic, which was included with the Sex book – these lyrics were also featured in a William Orbit remix that was included on the Erotica maxi-single.

French art director and photographer Fabien Baron designed the artwork for the single, the album and the Sex book. He also directed the Erotica music video, which included footage he had shot on Super 8mm during the making of the book. Baron recalled his first meeting with Madonna to discuss their potential collaboration in a 2009 interview with Hint Fashion Magazine:

“I met Madonna at her home on Central Park West to talk about working on her Sex book. It was very comfortable but very uncomfortable at the same time, which is a very interesting feeling. She’s very imposing and knows what she wants. She’s very informed and opinionated, which makes her genius. She takes you in and swallows you up — and you don’t mind it –  you actually enjoy it. There’s an unspoken seduction that goes on. I was young…she was young, too – and beautiful. That was an unforgettable era. She put that book out at the best moment. She timed it very well…she knows what she’s doing. And such drive. Some people want to lift stones to see what’s under them. She’ll be on a beach with millions of stones and want to lift every one of them.”

Today in Madonna History: October 10, 2002

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On October 10 2002, the music video for Die Another Day premiered on MTV. Helmed by Swedish directing team Traktor, the action-packed short for Madonna’s James Bond theme remains the second most expensive music video of all-time, with production costs surpassing the six-million dollar mark. The clip made its debut as part of an episode of MTV’s Making The Video – Madonna’s first appearance on the series.

Traktor’s Ole Sanders spoke to Norwegian newspaper Dagbladet about Madonna’s involvement in the clip’s development:

“We received daily e-mails with feedback that was concise, unambiguous and occasionally entertaining. She works extremely hard with gumption and detail, and it was clear to us how she has remained on top for twenty years. It was no use being unprepared with vague ideas disguised as creativity, as there was no place to hide.”

The video was filmed at Hollywood Center Studios in Hollywood, California between August 22 and August 27, 2002 – an atypically lengthy shoot by Madonna’s standards, likely due to the complexities of capturing the special effects and stunts featured throughout the Bond-influenced clip.

Today in Madonna History: October 9, 1991

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On October 9 1991, Madonna’s Truth Or Dare documentary was released on VHS for the home video rental market across North America as well as on laserdisc in the United States.

Today in Madonna History: October 6, 1982

On October 6 1982, Everybody – the debut single by Madonna – was released by Sire/Warner Bros Records in the US on 7-inch and 12-inch single formats.

Originally intended to be the b-side to Ain’t No Big Deal, Everybody emerged from the recording sessions as the stronger choice for release and ended up being featured on both sides of the single (the 12-inch was backed with a dub remix while the 7-inch used a shorter instrumental version on the flip-side). It would also later be included as the closing track on Madonna’s self-titled first album.

Everybody was written by Madonna and produced by Mark Kamins.

Today In Madonna History: October 5, 2001

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On October 5 2001, Warner Bros Records announced that Madonna would release GHV2 – a new greatest hits album of 15 songs from 1991-2001.

Designed as a follow-up to her massively successful 1990 hits compilation, The Immaculate Collection, it featured no new songs – reportedly due to Madonna’s hectic schedule – although residual tensions between Madonna and her label at the time may have also played into the decision. Instead, various remix artists were commissioned to create a series of promotional mega-mixes to promote the release.

Today in Madonna History: September 27, 1994

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On September 27 1994, Secret was released as the lead single from Bedtime Stories. Initially credited to Madonna & Dallas Austin upon its release, Shep Pettibone was later given a co-writing credit due to his involvement in the creation of an early demo version of the track entitled Something Coming Over Me. The demo – which has been described by the few who have heard it as having a club anthem vibe without the R&B overtones of the Austin version – was submitted by Pettibone to the Library Of Congress for copyright registration but has yet to leak. The released version was produced by Madonna & Dallas Austin, and is the only song on the album to feature Austin’s untouched production work. Austin’s other contributions to the album were either reworked with new production (Survival) or remixed (Sanctuary) by Nellee Hooper or Daniel Abraham (Don’t Stop)‏.

To promote the release of Secret, Madonna made her virgin attempt at reaching out to fans and potential listeners via the burgeoning world wide web with a playful audio teaser:

“Hello all you cyberheads! Welcome to the 90’s version of intimacy…you can hear me, you can even see me, but you can’t touch me! Do you recognize my voice? It’s Madonna. Often imitated but never duplicated. Or should I say – often irritated? If you feel like it, you can download the sound file of my new single Secret from my new album Bedtime Stories which comes out next month. I just shot the video in New York and will be premiering an exclusive sample of it online, so check back soon. In the meantime, why don’t you post me a message and let me know what you think of my new song. And by the way, don’t believe any of those online imposters pretending to be me…ain’t nothing like the real thing! Peace out.”

While the North American single used only the instrumental version of Secret on its flip-side, many other markets, including European territories, were treated to an unreleased outtake from the Bedtime Stories sessions. Perhaps fearing that the distinctly American R&B influence of Secret may have had limited appeal in Europe, Warner made the strategic decision to include an added incentive for European fans to pick up the single – undoubtedly spurring an increase in the number of copies exported to North America in the process. Although non-album b-sides are a relatively rare occurrence in Madonna’s catalogue given the large number of singles she has released through the years, Let Down Your Guard (written and produced by Madonna & Dallas Austin) is particularly peculiar due to its labeling as a “Rough Mix Edit.” This disclaimer-like appendage seemingly suggests that either Madonna or her record label deemed it necessary to explicitly caution listeners that the song was not indicative of the more polished production work that would be featured on the Bedtime Stories album proper. Indeed, the idiosyncratic nuances of Austin’s production (with its tip-of-the-hat to early Prince material) is largely what makes Let Down Your Guard such an unguarded and enjoyable obscurity – rendering its disclaimer redundant.

Today in Madonna History: September 26, 2009

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On September 26 2009, Celebration became Madonna’s 40th number-one song on the Billboard Hot Dance Club Songs chart in the US.

The remixes by Benny Benassi in particular were so well received that Madonna chose to use his version for the song’s music video instead of the Oakenfold produced album version. During her 2012 MDNA Tour, Benassi’s remix of Celebration was featured again when it was used for the show’s closing number.

Following in the tradition of Shep Pettibone and William Orbit, Benassi was promoted from remixer to co-songwriter/producer status when Madonna agreed to collaborate with him on several tracks for her MDNA album, including the set’s second single Girl Gone Wild.