On April 11 1990, Madonna’s Keep It Together single was certified Gold by the RIAA for shipment of over 500,000 units in the U.S.
Keep It Together was Madonna’s last 7-inch single to be issued with a picture sleeve by Warner Bros. Records in the U.S. until the release of a 4 Minutes/Give It 2 Me double 7-inch set eighteen years later.
On April 10 1985, Madonna’s Virgin Tour opened with 3 sold-out concerts at the Paramount Theatre in Seattle, Washington.
During a 2009 interview with Rolling Stone, interviewer Austin Scaggs asked Madonna regarding her feelings and emotions during the tour, since it was the first time she was playing in arenas. Madonna replied saying, “That whole tour was crazy, because I went from playing CBGB and the Mudd Club to playing sporting arenas,” she told the magazine. “I played a small theater in Seattle, and the girls had flap skirts on and the tights cut off below their knees and lace gloves and rosaries and bows in their hair and big hoop earrings. I was like, ‘This is insane!’ After Seattle, all of the shows were moved to arenas.”
Madonna had three shows in Seattle – April 10, 12 and 13 – and all three were sellouts by the time she took the stage that first night. The Beastie Boys opened for Madonna and they weren’t well received by the pro-Madonna crowd. The show was a year before “Licensed to Ill” was released.
Their 30-minute set got off to a bad start when one of the Beastie Boys declared himself King of the Paramount, and generally made the pro-Madonna audience feel like a swarm of hillbillies, P-I pop music critic Gene Stout wrote in his review.
“Dressed in what looked like a Boy George outfit, she looked reluctant, almost scared, and kept her eyes on the ground as she and her small entourage swept past a modest gathering of fans,” Stout wrote.
Madonna started the show with Dress You Up, followed with Holiday, and performed Borderline for the first time live as her seventh song. Madonna ended by debuting Material Girl as her encore.
On April 9 1995, Madonna’s Bedtime Story single peaked at number five in Australia, where it stayed in that position for three weeks. It fell out of the top ten in the fifth week, and eventually exited the charts after a total run of nine weeks, falling to 44 on its last week in the charts. Sal Cinquemani of Slant Magazine praised the song, claiming that the song had unfulfilled potential and that it “could have been the next Vogue“.
On April 8 2006, tickets for Madonna’s UK Confessions Tour shows sold out in 10 minutes!
Fans snapped up every ticket for the first two Wembley Arena gigs as soon as the box office opened at 9am. A further four Wembley dates were swiftly added – and all had sold out by lunchtime. Finally, a seventh gig was added for August 15, and also sold out!
On April 5 2003, an Australian interview aired that demonstrated Madonna’s quick change of heart regarding the American Life music video.
During the interview with Richard Wilkins, the following dialog takes place:
Wilkins: “You’re going to get all sorts of criticism I think.”
Madonna: “Why. Tell me why!”
W: “People are going to say it’s inappropriate to show bombs going off and planes bombing people.”
M: “Why? That’s on the news every five minutes! I’m just using news footage that’s already been seen by everyone.”
W: “I’m suggesting that some people are going to think maybe it’s ill-timed.”
M: “But in a way it’s perfect timing, because it’s what we are experiencing right now – so, it’s American life. It’s very current and appropriate I think.”
Wilkins may have convinced Madonna to go cold on the idea.
“Maybe I did, perhaps I caused her to think again,” he said. “She is very proud of the video, as she should be because it’s incredible.”
By the time the interview aired (a week later), Madonna had already pulled the American Life video and made a statement regarding her choice.
You can read the statement and watch the full music video here.
On April 4 1989, Pepsi-Cola announced it had banned all future broadcasts of the Madonna/Pepsi-Cola commercial, cancelled her 1-year contract and the sponsorship of what would have been the Like A Prayer World Tour, due to the boycott threats from religious groups against her own Like A Prayer music video.
Here’s a snippet of an article from the New York Times (printed April 5, 1989):
”When you’ve got an ad that confuses people or concerns people, it just makes sense that that ad goes away,” said Tod MacKenzie, a spokesman for Pepsico Inc. He would not say whether Pepsico had canceled its sponsorship of Madonna’s tour.
Pepsico paid Madonna more than $5 million to appear in a two-minute commercial that first appeared on March 2. In it, Madonna traveled back to her 8th birthday.
Jay’s Thought: Had the Like A Prayer World Tour gone forward as planned, Madonna might not have participated in Dick Tracy or released I’m Breathless or Vogue for that matter. How different would the Like A Prayer World Tour set-list have been from Blond Ambition?
On April 2 2005, Madonna was featured in Q magazine as one of the Five Essential Acts in Music, along with The Beatles, Bob Dylan, U2 and The Velvet Underground.
Q magazine listed Like A Prayer as her definitive album:
If you only buy one album….Like A Prayer. Always more interesting when not seeking novelty, Madonna hit artistic and commercial gold with Like A Prayer, her best and least contrived album. The title track, all swirling choruses and kitchen – sink production, remains her major statement, but Express Yourself was ferocious dance, while on the rarely lauded Dear Jessie she had never sounded so human.
Q magazine also listed what they considered to be Madonna’s essential singles:
Holiday, Borderline, Material Girl, Like A Virgin, Crazy For You, Into The Groove, Papa Don’t Preach, La Isla Bonita, Open Your Heart, Live To Tell, Who’s That Girl, Causing A Commotion, Vogue, Justify My Love, Ray Of Light, Frozen, Drowned World/Substitute For Love, Beautiful Stranger, Music, Hollywood.
Today In Madonna History 