On August 15 1987, Madonna opened the European leg of the Who’s That Girl World Tour 1987 at Roundhay Park in Leeds, England. Madonna performed for 73,000 fans during the show.
The title Who’s That Girl Tour came to Madonna during rehearsals when she looked at a gigantic image of herself, projected on a screen on the stage. She commented,
“Oh god, what have I done? What have I created? Is that me, or is this me, this small person standing down here on the stage? That’s why I call the tour ‘Who’s That Girl?’; because I play a lot of characters, and every time I do a video or a song, people go, ‘Oh, that’s what she’s like.’ And I’m not like any of them. I’m all of them. I’m none of them. You know what I mean.?”