On February 20 1995, Madonna performed Bedtime Story live for the first and only time at the Brit Awards. The performance was set to a remix of the song by Junior Vasquez. Madonna wore a white Versace dress and long hair extensions, an image similar to her 1995 Versace advertisement campaign spread.

Madonna invited Björk to feature in the performance but Björk declined the offer, later stating: “I was supposed to get [Madonna’s] personal number and call her up, but it just didn’t feel right. I’d love to meet her accidentally, really drunk in a bar. It’s just all that formality that confuses me.”