On December 7 2006, H&M announced that Madonna would design a range of clothes and accessories to be released in March 2007.

“The M by Madonna fashion line will reflect Madonna’s timeless, unique and always glamorous style,” H&M said of the new collection.

“I’ve made no secret of my love for fashion and trends,” Madonna said in a statement announcing her partnership with H&M’s head of design Margareta van den Bosch. “Working with Margareta and H&M was an exciting and new creative challenge for me. I’m really happy with the results and look forward to wearing M by Madonna along with the rest of the world.”

H&M clothed Madonna and her dancers for her Confessions World Tour.