On June 12 2015, Madonna’s Bitch I’m Madonna music video teaser premiered.
The video was shot in New York City at the Standard Hotel and was directed by long-time fan-favourite director, Jonas Åkerlund.
Jonas explained how the video evolved:
Madonna called me about Ghosttown. We hadn’t worked for a while because of different circumstances so when I heard all the songs from Rebel Heart, I was very excited about Ghosttown. I connected to it creatively. And, yeah, we enjoyed working together. I was supposed to start something else right after and that got pushed [back] and she asked me to do Bitch I’m Madonna. I saw it being so completely different from Ghosttown, something a little bit less serious, just fun and crazy.
BIM-a non-starter in my book!
I used to hate this song, but it’s one of her biggest hits of the 10s. I hear it on radio everywhere i travel except usa of course. Now i love this song!
I always thought “Bitch, I’m Madonna” would’ve been the perfect title for her greatest hits album. Too bad she hadn’t thought of it yet when she was recording “Celebration.”