Today in Madonna History: April 5, 2003

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On April 5 2003, an Australian interview aired that demonstrated Madonna’s quick change of heart regarding the American Life music video.

During the interview with Richard Wilkins, the following dialog takes place:

Wilkins: “You’re going to get all sorts of criticism I think.”

Madonna: “Why. Tell me why!”

W: “People are going to say it’s inappropriate to show bombs going off and planes bombing people.”

M: “Why? That’s on the news every five minutes! I’m just using news footage that’s already been seen by everyone.”

W: “I’m suggesting that some people are going to think maybe it’s ill-timed.”

M: “But in a way it’s perfect timing, because it’s what we are experiencing right now – so, it’s American life. It’s very current and appropriate I think.”

Wilkins may have convinced Madonna to go cold on the idea.

“Maybe I did, perhaps I caused her to think again,” he said. “She is very proud of the video, as she should be because it’s incredible.”

By the time the interview aired (a week later), Madonna had already pulled the American Life video and made a statement regarding her choice.

You can read the statement and watch the full music video here.

4 responses

  1. American Life is one of my favorite albums by Madonna. This video is extreme. She was brave to pull it. Most “artists” shit on her and said what a better time for an anti-was statement? Well, Madonna had 2 small children to raise and the world loves to beat up on Madonna’s work, controversial or not. The album is full of love and wisdom, and more acoustic then anything she’s done before or since. It served the Reinvention Tour and I’m Going To Tell You A Secret very well. Madonna always starts with an acorn, and by the end of it grows a tree.

  2. Oh, and is that Jeremy Scott in the beginning as one of the backstage dressers for the apocalyptic fashion show???

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