Today in Madonna History: June 12, 2015

On June 12 2015, Madonna’s Bitch I’m Madonna music video teaser premiered.

The video was shot in New York City at the Standard Hotel and was directed by long-time fan-favourite director, Jonas Åkerlund.

Jonas explained how the video evolved:

Madonna called me about Ghosttown. We hadn’t worked for a while because of different circumstances so when I heard all the songs Rebel Heart, I was very excited about Ghosttown. I connected to it creatively. And, yeah, we enjoyed working together. I was supposed to start something else right after and that got pushed and she asked me to do Bitch I’m Madonna. I saw it being so completely different from Ghosttown, something a little bit less serious, just fun and crazy.

2 responses

  1. Honestly one of my all time favorite Madonna videos… So much replay value! The video views on YouTube are insane. 300. 000.000. in the next year or so.

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