Today in Madonna History: January 7, 1998

On January 7 1998, filming began for Madonna’s Frozen music video in the California desert with director Chris Cunningham.

Cunningham recalled the initial concept for the video in his book, Directors Label:

“The original treatment was, like, massive piles of bodies in the desert. All these figurative sculptures made up of bodies that were all multiple Madonnas. They were all going to split and break up and change into ravens and then change into dogs. Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes.”

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