On May 29 1995, Alek Keshishian filmed Madonna in a Japanese television commercial for Takara, a shochu or Japanese sake manufacturer. The sake, called Jun Legend, was made by blending two types of alcohol distilled from barley and corn and aging them in charred oak barrels for one to five years. Takara’s claim was that the sake tasted similar to whiskey.
Madonna wrote and sang the commercial’s jingle, which featured the lyrics: “How can I be pure, when all the strength I have is breaking me? How can I be sure, where is this road I’ve chosen taking me? I’m pure. Jun Legend.”