On January 29 2015, Rob Sheffield reviewed Madonna’s Unapologetic Bitch for Rolling Stone magazine’s singles review section (even though it was never released as a single):
Bitch, she’s Madonna. The queen of queens has given a taste of her upcoming album, Rebel Heart, with a few songs dropped in advance after an early leak of unfinished versions. And the girl’s in a feisty mood these days – Madonna writing herself a theme song called “Unapologetic Bitch” is like Springsteen doing one called “Jersey Guy Who Sweats a Lot.” These new songs range from the Nicki Minaj collabo “Bitch I’m Madonna” to the gospel-house pieties of “Living for Love” to the Yeezus-style industrial Kanye grind “Illuminati.” But “Unapologetic Bitch” is the standout: a breakup rant over a Diplo-produced dancehall groove, with Madonna shooting a few poison arrows into the heart of some dude who’s done her wrong.
Today In Madonna History 
Robert is right on target on one of Madonna’s manifestoes called Unapologetic Bitch-but as Madonna replies in hook-“Sometimes I gotta call it like it is!” meaning she’s moving on with her life and not looking back! Long may Madonna reign forever!
“Unapologetic Bitch,” “Rebel Heart,” “Iconic,” “Messiah,” “Veni Vidi Vici,” “Living For Love” — the “RH” track list reads like a list of all the titles I was considering for my autobiography! (wink wink)
she is not shy, amen